Ecology and Sustainability

Both ecology and sustainability are experiences that relate directly to the crisis of climate change, resource scarcity, and predatory economic models. Tribes that relate to these experiences choose to consume products and services that, while not solving the problem, at least promise not to make it worse.

Joby Aviation & Virgin Atlantic

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Electric Aviation, Urban Transport Innovation, Platform Capitalism, Sustainable Mobility, Aviation Partnerships, Metropolitan Infrastructure

Vinted

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Algorithmic Profiling, Consumer Personas, Marketplace Analytics, Sustainable Fashion, Behavioral Segmentation, Digital Anthropology

Trashie

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Recycling Innovation, Platform Economics, Environmental Commodification, Subscription Services, Circular Business Models, Sustainable Consumption

Canada's Forest Trust Corporation

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Environmental Consumption, Tribal Marketing, Youth Consumers, Digital Sustainability, Retail Innovation, Brand Communities

BE WTR & Rosewood Abu Dhabi

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Circular Economy, Luxury Hospitality, Environmental Innovation, Sustainable Technology, Water Management, Corporate Sustainability

Nissan

tiers

Rewilding, Corporate Environmental Responsibility, Biodiversity Conservation, Sustainable Manufacturing, Industrial Ecology, Brand Sustainability

Vollebak

tiers

Biomaterials, Luxury Fashion, Brand Semiotics, Sustainable Textiles, Premium Positioning, Material Innovation

Seamless

tiers

Circular Economy, Sustainable Fashion, Product Stewardship, Consumer Tribes, Brand Semiotics, Environmental Accountability

Maison Perrier-Jouët & Formafantasma

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Biodiversity, Luxury Marketing, Sustainable Agriculture, Brand Heritage, Environmental Capital, Terroir

Zero Fintech

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Fintech, Environmental Governance, Algorithmic Sustainability, Platform Capitalism, Green Consumption, Digital Finance

Bio Tissue

tiers

Environmental Marketing, Material Semiotics, Urban Sustainability, Brand Activism, Biodegradable Communication, Ecological Branding