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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Depop & Sook
Case Studies Fashion and Apparel Retail and Shopping

Depop & Sook

tiers
United Kingdom, Strategic Partnerships, Circular Economy, Sustainability, Experience
Adriana Chiñas Adriana Chiñas
Nissan & New Balance
Case Studies Fashion and Apparel Business To Business Mobility and Transport

Nissan & New Balance

tiers
Creative Campaigns, Sustainability, Japan, Footwear, Kicks, SUV
Adriana Chiñas Adriana Chiñas
Sheep Inc
Case Studies Fashion and Apparel Luxury

Sheep Inc

tiers
UK, Agriculture, Services, NFC, Knitwear, Farmflix
Adriana Chiñas Adriana Chiñas
ThredUp & Nava Rose
Case Studies Fashion and Apparel Social Media Business To Business

ThredUp & Nava Rose

tiers
Fast Fashion, Valentine's Day, TikTok, Gen Z, Creative Campaigns
Adriana Chiñas Adriana Chiñas
Katchin
Case Studies Fashion and Apparel Retail and Shopping Luxury

Katchin

tiers
Jewelry, Watches, UK, Design, Mirakl, Fossil Group,
Adriana Chiñas Adriana Chiñas
Heineken & Dye Lab
Case Studies Fashion and Apparel Food & Beverage Business To Business

Heineken & Dye Lab

tiers
Limited Edition, Nigeria, Textiles, Beer Brand, Hand Made Clothes, Wax-resist
Adriana Chiñas Adriana Chiñas
Lidl UK
Case Studies Fashion and Apparel Food & Beverage Retail and Shopping Social Awareness

Lidl UK

tiers
Rental Business, Supermarket, UK, Lending Service, Recycling, Non Profit
Adriana Chiñas Adriana Chiñas
Bold Helmets
Case Studies Fashion and Apparel Religious / Spiritual

Bold Helmets

tiers
Religion, Grenada, United States, Product, Gen Z, Sikh Religion
Adriana Chiñas Adriana Chiñas
Smthgood
Case Studies Fashion and Apparel Retail and Shopping Ecology and Sustainability

Smthgood

tiers
Social Commerce, Singapore, User-generated, Conscious Fashion, Lookbooks
Adriana Chiñas Adriana Chiñas
Carhartt
Case Studies Fashion and Apparel Technology

Carhartt

tiers
Workwear brand, United States, Smart Heated Vest, AI, Wearable Tech
Adriana Chiñas Adriana Chiñas
Martell
Case Studies Fashion and Apparel Food & Beverage Luxury Business To Business

Martell

tiers
United States, Cognac Brand, Fashion Wear, Vogue Fashion Fund, Technology, Shoes
Adriana Chiñas Adriana Chiñas
Chloé Vertical
Case Studies Fashion and Apparel Retail and Shopping Luxury

Chloé Vertical

tiers
Circular Economy, France, Raw Materials, Vestiaire Collective, Richemont
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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