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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
H&M & thredUP
Case Studies Fashion and Apparel Business To Business Social Awareness Ecology and Sustainability

H&M & thredUP

tiers
United States, second-hand clothes, shopping experience, designer lines, resales
Adriana Chiñas Adriana Chiñas
Nike SWOOSH
Case Studies Fashion and Apparel Art & Culture Retail and Shopping Social Media

Nike SWOOSH

tiers
#YourForce1 challenge, virtual marketplace, creator contest, visual storyboard, Europe, United States
Adriana Chiñas Adriana Chiñas
MSCHF Sneakers
Case Studies Fashion and Apparel Personal Aesthetics Art & Culture

MSCHF Sneakers

tiers
Brooklyn, cartoonish abstraction, virtual appearance, Big Red Boot, TPU rubber and EVA, sold out
Adriana Chiñas Adriana Chiñas
Vivobarefoot
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Vivobarefoot

tiers
Vivobarefoot, United Kingdom, Germany, United States, 3D printers, scans, circular economy
Adriana Chiñas Adriana Chiñas
Zellerfeld
Case Studies Fashion and Apparel Personal Aesthetics Technology Social Awareness

Zellerfeld

tiers
United States, 3D-printed shoemaker, personalized footwear, machine-washable shoes, design
Adriana Chiñas Adriana Chiñas
Pavels Hedström
Case Studies Fashion and Apparel Travel and Outdoors Technology Luxury

Pavels Hedström

tiers
Lexus Design Award, Travelers, Jacket, Sweden, New Tech
Adriana Chiñas Adriana Chiñas
Xiaohongshu
Case Studies Fashion and Apparel Social Media

Xiaohongshu

tiers
China, Diversity and Inclusion, Influencers, Catwalks, Chen Zheng, Jiang Sida
Adriana Chiñas Adriana Chiñas
Savanna Premium Cider & Wanda Lephoto
Case Studies Fashion and Apparel Food & Beverage Business To Business

Savanna Premium Cider & Wanda Lephoto

tiers
Sustainable Fashion, South Africa, Sustainability, Green Up, NFTs
Adriana Chiñas Adriana Chiñas
Yitty
Case Studies Fashion and Apparel Retail and Shopping

Yitty

tiers
Diversity, Inclusion, Your Skin, Clothing Design, United States, Non-Binary
Adriana Chiñas Adriana Chiñas
Toast
Case Studies Fashion and Apparel Ecology and Sustainability

Toast

tiers
United Kingdom, Apparel, Sustainability, Repair Service, Renewed Line
Adriana Chiñas Adriana Chiñas
Fashion for Good
Case Studies Fashion and Apparel Ecology and Sustainability

Fashion for Good

tiers
United States, Textiles, Sustainability. Circular Economy, Recycling
Adriana Chiñas Adriana Chiñas
African Fashion Futures Incubator
Case Studies Fashion and Apparel Learning and Teaching Banking & Financial Services

African Fashion Futures Incubator

tiers
Brand Community, Gen Z, Africa, Fashion Designers, Business Models, Financing
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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