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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Sharp Dolls
Consumer Tribes Personal Aesthetics Fashion and Apparel

Sharp Dolls

tiers
Consumer Tribe: Sharp Dolls
Eureka Eureka
Eton
Case Studies Travel and Outdoors Fashion and Apparel Luxury Mobility and Transport

Eton

tiers
Brand Service Innovation, Consumer Ritual, Experiential Luxury, Travel Consumer Behavior, Replacement Service Strategy, Brand Narrative Construction
Eureka Eureka
Renaissance Hotels
Case Studies Travel and Outdoors Fashion and Apparel Art & Culture

Renaissance Hotels

tiers
Experiential Commerce, Cultural Intermediation, Authentication Processes, Digital Placemaking, Collaborative Value Creation, Hospitality Innovation
Eureka Eureka
TrusTrace
Case Studies Technology Fashion and Apparel

TrusTrace

tiers
Supply Chain Transparency, Algorithmic Governance, Techno-Ethics, Digital Compliance, Surveillance Capitalism, Ethical Consumerism
Eureka Eureka
ORKOS
Case Studies Luxury Fashion and Apparel

ORKOS

tiers
Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories
Eureka Eureka
Nike & Isamaya Ffrench
Case Studies Personal Aesthetics Fashion and Apparel Sports and Games Business To Business

Nike & Isamaya Ffrench

tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Eureka Eureka
Garnier
Case Studies Personal Aesthetics Fashion and Apparel

Garnier

tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Eureka Eureka
Airbnb & By Rotation
Case Studies Mobility and Transport Fashion and Apparel Ecology and Sustainability

Airbnb & By Rotation

tiers
Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption
Eureka Eureka
Peregrine Aesthetes
Consumer Tribes Fashion and Apparel Art & Culture Luxury

Peregrine Aesthetes

tiers
Consumer Tribe: Peregrine Aesthetes
Eureka Eureka
Ephemeral Osmosists
Consumer Tribes Art & Culture Fashion and Apparel Luxury

Ephemeral Osmosists

tiers
Consumer Tribe: Ephemeral Osmosists
Eureka Eureka
Luxe Sisters
Consumer Tribes Family & Relationships Luxury Fashion and Apparel

Luxe Sisters

tiers
Consumer Tribe: Luxe Sisters
Eureka Eureka
Harrods & Vacheron Constantin
Case Studies Luxury Fashion and Apparel Retail and Shopping

Harrods & Vacheron Constantin

tiers
Luxury Retail Innovation, Multisensory Branding, Heritage Storytelling, Digital Materiality, Experiential Consumption, Immersive Technology
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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