Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Eureka Eureka
Puma 5 AM High Drops
Case Studies Fashion and Apparel Health & Wellbeing Sports and Games

Puma 5 AM High Drops

tiers
PUMA, Running, Algorithmic Culture, Scarcity, Urban Space, Runners
Eureka Eureka
Tinder & Sami Miró
Case Studies Fashion and Apparel Ecology and Sustainability Social Media

Tinder & Sami Miró

tiers
Tinder, Sami Miró, Upcycling, Identity work, Recycling, Sustainability
Eureka Eureka
Microsoft & Curated for You
Case Studies Retail and Shopping Technology Fashion and Apparel Business To Business

Microsoft & Curated for You

tiers
Copilot, Curated for you, Personalization, Algorithmic curation, Digital commerce
Eureka Eureka
Google Smart Glasses
Case Studies Technology Retail and Shopping Luxury Fashion and Apparel

Google Smart Glasses

tiers
AI Wearables, Spatial Computing, Consumer Behavior, Accessibility, Case Study, Platform Ecosystems
Eureka Eureka
Depop
Case Studies Luxury Fashion and Apparel Business To Business

Depop

tiers
Vintage, Circularity, Curation, Marketplace, Brand heritage
Eureka Eureka
Crocs & Ablo
Case Studies Fashion and Apparel Technology

Crocs & Ablo

tiers
Co-creation, Personalization, Intellectual property, Blockchain, Crocs, Case study
Eureka Eureka
AirImagination
Case Studies Fashion and Apparel Technology

AirImagination

tiers
Nike, Airimagination, Co-creation, Brand semiotics, Digital culture
Eureka Eureka
Northern Playground
Case Studies Fashion and Apparel Ecology and Sustainability

Northern Playground

tiers
Sustainability, Influencer culture, Brand semiotics, Consumer behavior, Digital culture, Case study
Eureka Eureka
KissMe Ferme
Case Studies Fashion and Apparel Retail and Shopping

KissMe Ferme

tiers
Lipstick, Sensory, Servicescape, Haptic, Case study, Differentiation
Eureka Eureka
H&M Digital Twins
Case Studies Fashion and Apparel Technology

H&M Digital Twins

tiers
Digital Twins, Fashion Models, AI Marketing, Worker Rights, Brand Authenticity, Synthetic Media
Eureka Eureka
Laura Mercier & Apple Vision Pro
Case Studies Luxury Personal Aesthetics Fashion and Apparel Technology

Laura Mercier & Apple Vision Pro

tiers
Luxury, Virtual Reality, Digital Retail, Beauty Industry, Brand Innovation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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