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Film & TV Entertainment

Film & TV Entertainment

The experiences related to Film & TV Entertainment are presented from the relationship of audiences with productions, actors, studios, fictional characters, series, and programs that interest them and become essential parts of their identities.
Nike ft NewJeans
Case Studies Sports and Games Retail and Shopping Film & TV Entertainment

Nike ft NewJeans

tiers
South Korea, Singapore, K-Pop, Fans, App Subscription
Adriana Chiñas Adriana Chiñas
Contiki
Case Studies Film & TV Entertainment Travel and Outdoors Art & Culture

Contiki

tiers
New Zealand, South Korea, K-wave, Gen Z, Busan
Adriana Chiñas Adriana Chiñas
Gen Z Prefers Concerts
Consumer Statistics Film & TV Entertainment

Gen Z Prefers Concerts

members
North America
Adriana Chiñas Adriana Chiñas
FWD Life Philippines
Case Studies Banking & Financial Services Film & TV Entertainment Learning and Teaching

FWD Life Philippines

tiers
Philippines, Insurance, Game Shows, Literacy, Pinoy Money Master
Adriana Chiñas Adriana Chiñas
Fandubers
Consumer Tribes Art & Culture Film & TV Entertainment

Fandubers

tiers
Consumer Tribe: Fandubers
Luis Gonzalez Luis Gonzalez
Ogilvy
Case Studies Film & TV Entertainment Art & Culture Technology

Ogilvy

tiers
China, Seniors, Shangai, WeChat, Workshops, Advertising
Adriana Chiñas Adriana Chiñas
Phoenix Suns
Case Studies Film & TV Entertainment Sports and Games

Phoenix Suns

tiers
United States, Arizona, Channel Master, Broadcast, Basketball Team
Adriana Chiñas Adriana Chiñas
LATAM Airlines
Case Studies Mobility and Transport Social Media Film & TV Entertainment

LATAM Airlines

tiers
Airlines, Concerts, Taylor Swift, Argentina, Changes Costs
Adriana Chiñas Adriana Chiñas
Release Speechifiers
Consumer Tribes Film & TV Entertainment

Release Speechifiers

tiers
Consumer Tribe: Release Speechifiers
Luis Gonzalez Luis Gonzalez
Camp & NBCUniversal
Case Studies Film & TV Entertainment Retail and Shopping

Camp & NBCUniversal

tiers
Musical Adventure, Trolls Tree, Family Experiences, Dream Works Animation, United States, Gen Alpha
Adriana Chiñas Adriana Chiñas
CTBC Bank
Case Studies Banking & Financial Services Film & TV Entertainment Learning and Teaching

CTBC Bank

tiers
Documentary, Employment, Employee-wellbeing, Thailand, Taiwan, Home Away From Home
Adriana Chiñas Adriana Chiñas
Walmart & NBCUniversal
Case Studies Film & TV Entertainment Retail and Shopping Business To Business

Walmart & NBCUniversal

tiers
United States, Partnerships, Bravo Below Deck Mediterranean, ShopTV
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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