Case Studies Food & Beverage Film & TV Entertainment Doritos Crash the Superbowl tiers Consumer Co-Creation, Crowdsourced Advertising, Participatory Marketing, Brand Semiotics, User-Generated Content, Cultural Production Eureka
Case Studies Travel and Outdoors Food & Beverage Mountain Dew tiers Territorial Branding, Geographic Identity, Digital Community, Cultural Positioning, Lifestyle Marketing, Consumer Engagement Eureka
Case Studies Food & Beverage Ecology and Sustainability Social Awareness Stonyfield tiers Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity Eureka
Case Studies Food & Beverage Technology Foodpanda Rewards tiers Community Marketing, Spatial Branding, Digital Anthropology, Consumer Engagement, Hyperlocal Strategy, Platform Marketing Eureka
Case Studies Food & Beverage Ecology and Sustainability Tesco 'Plastic Saving Money' tiers Sustainable Packaging, Retail Innovation, Consumer Semiotics, Environmental Branding, Packaging Technology, Grocery Sustainability Eureka
Case Studies Food & Beverage Social Awareness Heinz Brasil tiers Consumer Culture Theory, Digital Anthropology, Social Capital Formation, Immigrant Integration, Brand Semiotics, Corporate Citizenship Eureka
Case Studies Food & Beverage Ecology and Sustainability Silo tiers Circular Economy, Fermentation Innovation, Sustainable Gastronomy, Community Funding, Zero Waste Restaurant, Prosumer Engagement Eureka
Case Studies Food & Beverage Retail and Shopping Social Awareness GS25 tiers Packaging Innovation, Brand Differentiation, Social Marketing, Product Design, Consumer Engagement, Retail Strategy Eureka
Case Studies Food & Beverage Luxury Fashion and Apparel Greggs tiers Brand Extension, Cultural Semiotics, Luxury Positioning, Consumer Culture, Brand Elasticity, Symbolic Consumption Eureka
Case Studies Food & Beverage Ecology and Sustainability The Rounds tiers Circular Economy, Subscription Services, Sustainable Packaging, Consumer Culture, Digital Anthropology, Brand Semiotics Eureka
Case Studies Ecology and Sustainability Food & Beverage Baldío tiers Sustainable Gastronomy, Zero-waste Operations, Cultural Innovation, Consumer Education, Local Sourcing, Environmental Branding Eureka
Case Studies Technology Food & Beverage Health & Wellbeing Hungryroot tiers Algorithmic Personalization, Machine Learning Retail, Predictive Consumer Behavior, Digital Food Culture, AI-Driven Commerce, Computational Consumption Eureka