IKEA: Here Comes The Sun
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Spatial Design Intervention, Heliotropic Marketing, Servicescape Engineering, Ambient Branding, Urban Experience Design, Reflective Consumption
Schiphol Airport & F&B
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Servicescape Semiotics, Sustainable Consumption, Transit Ecology, Plant-Based Mainstreaming, Corporate Sustainability, Circular Design
FairPrice Group
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Experiential Retail, Multisensory Marketing, Servicescape Semiotics, Consumer Ritualization, Sensory Branding, Retailtainment
KFC Chicken Mascot
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Technostalgia, Brand Mascot Evolution, Gamification, Digital Companionship, Consumer Nostalgia, Limited-Edition Collectibles
Food South Australia
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Environmental Certification, Algorithmic Governance, Digital Sustainability, ESG Compliance, Food Systems, Sustainability Semiotics
McDonald's Singapore
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Digital Consumption, Metaverse Marketing, Virtual Identity, Gamified Engagement, NFT Utility, Experiential Loyalty
Ben & Jerry's
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Democratic Consumerism, Corporate Citizenship, Digital Civic Engagement, Youth Voter Turnout, Commodity Activism, Political Consumption
Minor Figures
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Ethical Consumption, Ritualized Practices, Consumer Tribes, Gamification, Symbolic Distinction, Alternative Food Networks
Instacard Food Experiences
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Platform Economy, Digital Integration, Frictionless Commerce, Contextual Shopping, API Infrastructure, Ambient Retail
Ray & Jules
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Sustainable Consumption, Eco-Innovation, Consumer Rituals, Dematerialization, Ethical Premium, Consumption Semiotics
Budewiser Uninterrupted Ads
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Cultural Appropriation Marketing, Ambient Advertising, Brand Integration, Streaming Monetization, Consumer Culture Theory, Parasocial Consumption
Puck
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Female Entrepreneurship, Sustainable Packaging, Narrative Consumption, Brand Activism, Socioeconomic Empowerment, Cultural Preservation