Garoto
tiers
Brand Vernacularization, Cultural Capital, Disaster Philanthropy, Glocalization, Material Semiotics, Brand Citizenship
Tesco Clubcard Challenges
tiers
Algorithmic Personalization, Loyalty Gamification, Behavioral Economics, Digital Consumer Tracking, Retail Analytics, Consumer Profiling
Iceland & Paptic
tiers
Sustainable Retail, Material Innovation, Consumer Semiotics, Circular Economy, Eco-Packaging, Retail Touchpoints
Carlsberg Malaysia
tiers
Experiential Marketing, Gamification, Sports Fandom, Digital Engagement, Consumer Ritualization, Third-Space Consumption
The Fruit Pillbox
tiers
Behavioral Design, Consumption Rituals, Nudge Theory, Packaging Innovation, Health Compliance, Implementation Intentions
Jumbo
tiers
Sustainable Consumption, Retail Nudging, Protein Transition, Corporate Environmental Responsibility, Consumer Choice Architecture, Plant-Based Strategy
Coca-Cola & WeChat
tiers
Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self
Hellmann's UK
tiers
Sustainable Consumption, Artificial Intelligence, Food Waste Reduction, Behavioral Economics, Digital Intervention, Choice Architecture
Timbre Baguette
tiers
Olfactory Marketing, Cultural Semiotics, Material Heritage, Sensory Banding, National Identity, Embodied Knowledge
Nespresso & Natura
tiers
Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity
Heineken & WashEnjoy
tiers
Temporal Consumption, Ritualistic Spaces, Third Place Marketing, Sportscape Innovation, Nocturnal Consumption Communities, Brand Heterotopias
Ingka Group
tiers
Servicescape Semiotics, Third Space, Retail Anthropology, Carnivalesque Space, Urban Commensality, Experiential Retail