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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Reese's & Oreo
Case Studies Food & Beverage Business To Business

Reese's & Oreo

tiers
Mash-up, Brand extension, Cultural codes, Portfolio strategy, Risk management
Adriana Chiñas Adriana Chiñas
M&M's
Case Studies Food & Beverage Luxury Family & Relationships

M&M's

tiers
M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion
Adriana Chiñas Adriana Chiñas
Oma's Soep
Case Studies Social Awareness Food & Beverage

Oma's Soep

tiers
Oma’s soep, Intergenerational, Loneliness, Social enterprise, Hospitality
Adriana Chiñas Adriana Chiñas
Starbucks & Zootopia
Case Studies Food & Beverage Business To Business Film & TV Entertainment

Starbucks & Zootopia

tiers
Starbucks, Zootopia, China, Tea, Collaboration, Campaigns
Adriana Chiñas Adriana Chiñas
Mirinda & Superman
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Mirinda & Superman

tiers
Mirinda, Superman, Dentsu Creative Vietnam, Pop culture, Personalization
Adriana Chiñas Adriana Chiñas
Laneige & Baskin-Robbins
Case Studies Personal Aesthetics Food & Beverage Business To Business

Laneige & Baskin-Robbins

tiers
Laneige, Baskin-Robbins, Sydney Sweeney, Sephora, Collaboration, Lip Mask
Adriana Chiñas Adriana Chiñas
Khloé Kardashian
Case Studies Food & Beverage Health & Wellbeing

Khloé Kardashian

tiers
Khloé Kardashian, Protein, Popcorn, Wellness, Category codes
Adriana Chiñas Adriana Chiñas
Starbucks Secret menu
Case Studies Food & Beverage Retail and Shopping

Starbucks Secret menu

tiers
Starbucks, Secret menu, Loyalty, Social media, Prosumption, Rewards
Adriana Chiñas Adriana Chiñas
Yum China & KFC
Case Studies Food & Beverage Technology Business To Business

Yum China & KFC

tiers
Q-Smart, Yum China, AI assistant, Restaurant operations, Digital transformation
Adriana Chiñas Adriana Chiñas
Yoon Jung Choi
Case Studies Learning and Teaching Ecology and Sustainability Food & Beverage Art & Culture

Yoon Jung Choi

tiers
Sustainability, Education, Circularity, Design, Gen Alpha, Community, Zero Waste
Adriana Chiñas Adriana Chiñas
Knorr
Case Studies Food & Beverage Social Media

Knorr

tiers
Knorr, Unlimited time menu, Dupe culture, Fast food, Shoppable media
Adriana Chiñas Adriana Chiñas
LABUBU & GODIVA
Case Studies Food & Beverage Business To Business

LABUBU & GODIVA

tiers
Collectibles, Luxury, Character IP, Gen Z, FMCG, Case study
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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