Case Studies Food & Beverage Health & Wellbeing Beyond Meat tiers Plant-based alternatives, Food semiotics, Cultural positioning, Ingredient transparency, Health certification, Premium positioning Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Retail and Shopping Ocado tiers Circular Economy, Sustainable Retail, Consumer Behavior, Environmental Stewardship, Reusable Packaging, Digital Grocery Adriana Chiñas
Case Studies Food & Beverage Sports and Games HeineCare tiers Experiential Marketing, Consumption Rituals, Digital-Physical Integration, Risk Mitigation, Sustainable Merchandise, Non-Alcoholic Alternatives Adriana Chiñas
The Tribe Taster: Nostalchic Wavers members The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets. Adriana Chiñas
Case Studies Food & Beverage Luxury Kimpton Fitzroy tiers Synaesthesia, Multisensory Marketing, Experiential Consumption, Luxury Hospitality, Sensory Branding, Chromesthesia Adriana Chiñas
Case Studies Food & Beverage Social Awareness Ben & Jerry's & MoveOn tiers Corporate Activism, Political Consumerism, Brand Citizenship, Cultural Branding, Civic Engagement, Cause-Related Marketing Adriana Chiñas
Case Studies Ecology and Sustainability Food & Beverage Social Awareness Chobani tiers Corporate Social Innovation, Food Security, Disaster Preparedness, Nutritional Equity, Shelf-Stable Technology, Brand Citizenship Adriana Chiñas
Case Studies Food & Beverage Health & Wellbeing KFC & Hatch tiers Sensory Marketing, Cross-Category Collaborations, Sonic Branding, Commodified Wellness, Sleep Economy, Experiential Consumption Adriana Chiñas
Case Studies Mobility and Transport Food & Beverage Art & Culture Travel and Outdoors Turkish Airlines tiers Heritage Gastronomy, Brand Anthropology, Cultural Consumption, Culinary Tourism, Experiential Marketing, Archaeological Sponsorship Adriana Chiñas
Case Studies Food & Beverage Health & Wellbeing Technology Gatorade tiers Algorithmic Wellness, Digital Embodiment, Personalized Hydration, Sports Technology, Brand Extension, AI Coaching Adriana Chiñas
Case Studies Food & Beverage Technology Tecate Beer tiers Digital Social Facilitation, Micro-Consumption Moments, Scheduling Synchronization Technology, Liquid Sociality, Brand Utility, Temporal Coordination. Adriana Chiñas
Case Studies Food & Beverage Ecology and Sustainability Savor tiers Precision Fermentation, Alternative Proteins, Sustainable Food Systems, Venture Capital, Biotechnology, Climate Innovation Adriana Chiñas