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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Greggs
Case Studies Food & Beverage Luxury Fashion and Apparel

Greggs

tiers
Brand Extension, Cultural Semiotics, Luxury Positioning, Consumer Culture, Brand Elasticity, Symbolic Consumption
Eureka Eureka
The Rounds
Case Studies Food & Beverage Ecology and Sustainability

The Rounds

tiers
Circular Economy, Subscription Services, Sustainable Packaging, Consumer Culture, Digital Anthropology, Brand Semiotics
Eureka Eureka
Baldío
Case Studies Ecology and Sustainability Food & Beverage

Baldío

tiers
Sustainable Gastronomy, Zero-waste Operations, Cultural Innovation, Consumer Education, Local Sourcing, Environmental Branding
Eureka Eureka
Hungryroot
Case Studies Technology Food & Beverage Health & Wellbeing

Hungryroot

tiers
Algorithmic Personalization, Machine Learning Retail, Predictive Consumer Behavior, Digital Food Culture, AI-Driven Commerce, Computational Consumption
Eureka Eureka
Patisserie Lidl
Case Studies Food & Beverage Luxury Retail and Shopping Fashion and Apparel

Patisserie Lidl

tiers
Luxury Democratization, Brand Positioning, Retail Strategy, Consumer Culture, Pop-up Marketing, Fashion Collaboration
Eureka Eureka
Kilimo
Case Studies Ecology and Sustainability Food & Beverage

Kilimo

tiers
Agricultural Technology, Water Management, Platform Economy, Environmental Monitoring, Data Analytics, Sustainability Solutions
Eureka Eureka
Home Kitchen
Case Studies Food & Beverage Learning and Teaching Social Awareness

Home Kitchen

tiers
Social Enterprise, Inclusive Employment, Identity Reconstruction, Organizational Anthropology, Community Integration, Professional Development
Eureka Eureka
The Hershey Company
Case Studies Food & Beverage Sports and Games Health & Wellbeing

The Hershey Company

tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Eureka Eureka
Jell-O
Case Studies Food & Beverage Art & Culture

Jell-O

tiers
Material Semiotics, Brand Extension, Sensory Marketing, Consumer Culture, Product Diversification, Experiential Consumption
Eureka Eureka
Veolia
Case Studies Food & Beverage Ecology and Sustainability

Veolia

tiers
Waste Transformation, Corporate Partnerships, Healthcare Environments, Circular Business Models, Social Prescribing, Material Repurposing
Eureka Eureka
Wise Wheat
Case Studies Food & Beverage Ecology and Sustainability

Wise Wheat

tiers
Biofortification, Nutritional Semiotics, Functional Foods, Cultural Continuity, Consumer Wellness, Food Innovation
Eureka Eureka
Coca-Cola Spiced Shop
Case Studies Food & Beverage Technology

Coca-Cola Spiced Shop

tiers
Generative AI, Sensory Marketing, Experiential Retail, Digital Anthropology, Consumer Engagement, Brand Activation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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