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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Kitkat & Formula 1
Case Studies Food & Beverage Business To Business Sports and Games

Kitkat & Formula 1

tiers
Brand Partnerships, Consumer Engagement, Confectionery, Cultural Branding, Experiential Marketing
Eureka Eureka
Lollipop Star
Case Studies Technology Food & Beverage Film & TV Entertainment

Lollipop Star

tiers
Bone Conduction, Consumer Culture, Sensory Branding, Product Design, Experiential Marketing
Eureka Eureka
TABASCO® & Sephora
Case Studies Personal Aesthetics Food & Beverage Business To Business

TABASCO® & Sephora

tiers
Brand Extension, Collaboration Strategy, Semiotic Analysis, Consumer Culture, Beauty Industry
Eureka Eureka
Amap
Eurekas Food & Beverage Technology

Amap

public
Artificial Intelligence, Platform Economy, Consumer Behavior, Local Commerce, Digital Transformation, AR
Eureka Eureka
Coca-Cola Chinese New Year
Case Studies Food & Beverage

Coca-Cola Chinese New Year

tiers
Coca-Cola, Chinese New Year, Gen Z, Cultural Branding, Brand Strategy
Eureka Eureka
OXXO & Uber Eats
Case Studies Retail and Shopping Food & Beverage Mobility and Transport Business To Business

OXXO & Uber Eats

tiers
Platform Economy, Retail Innovation, Consumer Behavior, Digital Strategy, Omnichannel
Eureka Eureka
Denny's Japan
Case Studies Food & Beverage Social Media

Denny's Japan

tiers
Social Media Strategy, Servicescape Design, Consumer Behavior, Visual Culture, Product Innovation
Eureka Eureka
Oreo, Disney’s Marvel
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Oreo, Disney’s Marvel

tiers
Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics
Eureka Eureka
Saudi Arabia Railways, Arsenale Group
Case Studies Luxury Travel and Outdoors Mobility and Transport Food & Beverage

Saudi Arabia Railways, Arsenale Group

tiers
Mobility, Heterotopia, Tourism, Semiotics, Saudi, Heritage
Eureka Eureka
McDonald's China
Case Studies Food & Beverage

McDonald's China

tiers
Marketing, Strategic Initiative, Fan Convention, China, Service Counter
Eureka Eureka
Ruffles
Case Studies Food & Beverage Art & Culture Social Media

Ruffles

tiers
Surrealism, Liminality, Disruption, Urbanism, Semiotics, Dissociation
Eureka Eureka
Ezwitti
Case Studies Social Awareness Food & Beverage

Ezwitti

tiers
Solidarity, Reciprocity, Marrakech, Gastronomy, Altruism, Hybridity
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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