Coca-Cola & WeChat
tiers
Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self
Hellmann's UK
tiers
Sustainable Consumption, Artificial Intelligence, Food Waste Reduction, Behavioral Economics, Digital Intervention, Choice Architecture
Timbre Baguette
tiers
Olfactory Marketing, Cultural Semiotics, Material Heritage, Sensory Banding, National Identity, Embodied Knowledge
Nespresso & Natura
tiers
Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity
Heineken & WashEnjoy
tiers
Temporal Consumption, Ritualistic Spaces, Third Place Marketing, Sportscape Innovation, Nocturnal Consumption Communities, Brand Heterotopias
Ingka Group
tiers
Servicescape Semiotics, Third Space, Retail Anthropology, Carnivalesque Space, Urban Commensality, Experiential Retail
Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
HeyTea & Yayoi Kusama
tiers
Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital
Vegius
tiers
Travel, Veganism, Ethical Consumption, Digital Commensality, Platform Economy, Crowdfunding
Monzo
tiers
Experiential banking, brand collaboration, food marketing, digital materialization, financial touchpoints, sensory promotion