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Antropomedia Express: Consumer Tribes
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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Netflix & Suntory
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Netflix & Suntory

tiers
Brand Collaboration, Digital Commensality, Cultural Branding, Consumption Rituals, Code-Mixing, Experiential Marketing
Eureka Eureka
Uncle Nearest
Case Studies Food & Beverage Learning and Teaching Luxury

Uncle Nearest

tiers
Professional Mentorship, Cultural Capital, Spirits Industry, Diversity Initiatives, Occupational Communities, Knowledge Transfer
Eureka Eureka
Scan & Kook
Case Studies Food & Beverage Technology Ecology and Sustainability

Scan & Kook

tiers
Algorithmic Consumption, Food Waste Reduction, Digital Retail Innovation, Sustainable Shopping, Computational Gastronomy, Consumer Choice Architecture
Eureka Eureka
Mars Wrigley & Amazon Australia
Case Studies Food & Beverage Retail and Shopping Business To Business

Mars Wrigley & Amazon Australia

tiers
Algorithmic Reward Systems, Digital Anthropology, Consumer Ritualization, Behavioral Marketing, Surveillance Capitalism, Platform Reciprocity
Eureka Eureka
Pestle
Case Studies Food & Beverage Social Media

Pestle

tiers
Digital Anthropology, Platform Migration, Algorithmic Sovereignty, Content Remediation, Culinary Technology, Privacy-Conscious Design
Eureka Eureka
Rotterdam Urban Winery
Case Studies Food & Beverage Ecology and Sustainability

Rotterdam Urban Winery

tiers
Sustainable Viticulture, Upcycled Food, Circular Economy, Food Waste Valorization, Ethical Consumption, Alternative Fermentation
Eureka Eureka
REWE Pick & Go
Case Studies Food & Beverage Retail and Shopping Technology

REWE Pick & Go

tiers
Algorithmic Retail, Computer Vision Shopping, Frictionless Commerce, Digital Sovereignty, Ambient Intelligence, Consumption Surveillance
Eureka Eureka
My Cadbury Era
Case Studies Food & Beverage Art & Culture

My Cadbury Era

tiers
Algorithmic Nostalgia, Brand Heritage Activation, Digital Co-Creation, Prosthetic Memory, Consumer Semiotics, Temporal Marketing
Eureka Eureka
IKEA Belgium
Case Studies Retail and Shopping Food & Beverage

IKEA Belgium

tiers
Servicescape Semiotics, Experiential Marketing, Third Space Innovation, Ambient Branding, Spatial Consumption, Urban Intervention
Eureka Eureka
Beyond Meat
Case Studies Food & Beverage Health & Wellbeing

Beyond Meat

tiers
Plant-based alternatives, Food semiotics, Cultural positioning, Ingredient transparency, Health certification, Premium positioning
Eureka Eureka
Ocado
Case Studies Food & Beverage Ecology and Sustainability Retail and Shopping

Ocado

tiers
Circular Economy, Sustainable Retail, Consumer Behavior, Environmental Stewardship, Reusable Packaging, Digital Grocery
Eureka Eureka
HeineCare
Case Studies Food & Beverage Sports and Games

HeineCare

tiers
Experiential Marketing, Consumption Rituals, Digital-Physical Integration, Risk Mitigation, Sustainable Merchandise, Non-Alcoholic Alternatives
Eureka Eureka
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Antropomedia Express: Consumer Tribes
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