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Food & Beverage

Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.
Nongshim
Case Studies Food & Beverage Film & TV Entertainment

Nongshim

tiers
K-Pop, Cultural Branding, FMCG, Globalization, Fan Culture
Eureka Eureka
McDonald's China and Mercedes-Benz
Case Studies Luxury Mobility and Transport Food & Beverage Business To Business

McDonald's China and Mercedes-Benz

tiers
McDonald’s China, Mercedes-Benz, Cross-Brand Collaboration, Luxury, Consumer Culture
Eureka Eureka
IKEA SMAKFEST
Case Studies Retail and Shopping Food & Beverage

IKEA SMAKFEST

tiers
Meatball, IKEA, Immersive, Servicescape, Brand
Eureka Eureka
Taco Bell & Venmo
Case Studies Fashion and Apparel Food & Beverage Banking & Financial Services Business To Business

Taco Bell & Venmo

tiers
Venmo, Taco Bell, Wearable, Fintech, Consumer Culture
Eureka Eureka
AI Free Coffee
Case Studies Food & Beverage Technology

AI Free Coffee

tiers
AI Free Coffee, Personalization, Platform, Datafication, Taste
Eureka Eureka
Royco
Eurekas Food & Beverage Social Awareness

Royco

public
Unilever Indonesia, Royco, Seasoning, Nutrition, Cultural Branding, Government
Eureka Eureka
McDonald's & BTS
Case Studies Food & Beverage Art & Culture Business To Business

McDonald's & BTS

tiers
McDonald’s, K-Pop, Fandom, Cultural Branding, Digital Media
Eureka Eureka
andSons Chocolatiers
Case Studies Food & Beverage Luxury

andSons Chocolatiers

tiers
Luxury, Consumer Culture, Branding, Art Collaboration, Chocolate
Eureka Eureka
Food System Innovations
Case Studies Food & Beverage Social Awareness Ecology and Sustainability

Food System Innovations

tiers
AI, Sustainable Proteins, Food Systems, Consumer Culture, Plant-Based
Eureka Eureka
McDonald's
Case Studies Food & Beverage Health & Wellbeing

McDonald's

tiers
Emotional Wellbeing, Co-Creation, Servicescape, Family Rituals, Packaging Design
Eureka Eureka
Starbucks & Hello Kitty
Case Studies Food & Beverage Retail and Shopping

Starbucks & Hello Kitty

tiers
Starbucks, Hello Kitty, Co-branding, Merchandise, Semiotics
Eureka Eureka
Jollibee
Case Studies Social Awareness Food & Beverage

Jollibee

tiers
Jollibee, Jolliskwela, Literacy, Volunteerism, Brand purpose
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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