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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
The North Face Allyship
Case Studies Travel and Outdoors Sports and Games Fashion and Apparel Learning and Teaching

The North Face Allyship

tiers
Free training, Online Course, OUTO, Keme Nzeren, Phil Young
Eureka Eureka
PUBG Mobile & Tinder
Case Studies Family & Relationships Sports and Games Technology Social Media

PUBG Mobile & Tinder

tiers
Gamers, Filipinos, Cupid's Arrow, Sassa Gurl, Tandem Bike
Eureka Eureka
Fundación River Plate
Case Studies Sports and Games Social Awareness

Fundación River Plate

tiers
Latin America, Gen Z, Soccer Club, Argentina, Green Card
Eureka Eureka
AYAYI
Case Studies Fashion and Apparel Avatar Social Media Sports and Games

AYAYI

tiers
China, Virtual Influencer, Realistic Utopia, AI, Discord
Eureka Eureka
Gillette
Case Studies Sports and Games Personal Aesthetics Business To Business Social Media

Gillette

tiers
P&G, UGC, Fortnite, Esports, Gaming
Eureka Eureka
Lamborghini & Roblox
Case Studies Mobility and Transport Technology Business To Business Sports and Games

Lamborghini & Roblox

tiers
Gen Z, Lanzador Machine, Museum, Electric Vehicles, Gamers
Eureka Eureka
AI Adventure
Case Studies Technology Sports and Games Art & Culture Social Media

AI Adventure

tiers
North America, AI, Video Content, Discord, Personal Stories
Eureka Eureka
Hilton Hotels & Roblox
Case Studies Sports and Games Travel and Outdoors Business To Business Retail and Shopping

Hilton Hotels & Roblox

tiers
Reward Scheme, Media Film, Slivingland, Virtual Activities, Experiences
Eureka Eureka
Brands Advertising On Roblox
Consumer Statistics Sports and Games Retail and Shopping

Brands Advertising On Roblox

members
North America
Eureka Eureka
Most Teens Play Video Games
Consumer Statistics Sports and Games

Most Teens Play Video Games

members
North America
Eureka Eureka
Mental Health Awareness
Consumer Statistics Social Media Health & Wellbeing Sports and Games

Mental Health Awareness

members
Global
Eureka Eureka
Overcomers
Consumer Tribes Sports and Games Travel and Outdoors

Overcomers

tiers
Consumer Tribe: Overcomers
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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