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Antropomedia Express: Consumer Tribes
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Sports and Games

Sports and Games

Sports and gaming experiences refer to the consumer tribes that build their identity from searching and experimenting with playful moments. It is about those ways of life where people consolidate their identity from the moments of distraction they spend in collective, gaming, sports, and moments of time-out.
Social Swingers
Consumer Tribes Sports and Games Travel and Outdoors

Social Swingers

tiers
Consumer Tribe: Social Swingers
Eureka Eureka
Universal Standard
Case Studies Fashion and Apparel Social Awareness Personal Aesthetics Technology

Universal Standard

tiers
United States, inclusive clothing, women's apparel, bikinis, sun protection swimsuits, plus size models
Eureka Eureka
City of Lahti
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Sports and Games

City of Lahti

tiers
Finland, Sustainable Lahti Foundation, LAB University of Applied Sciences, Salpakierto, textile waste, recycling, vouchers, incentives,
Eureka Eureka
PUMA
Case Studies Fashion and Apparel Social Awareness Learning and Teaching Film & TV Entertainment

PUMA

tiers
Germany, podcast, sustainability, sustainable practices, human rights, responsible sourcing, chemical safety, different nations, non-governmental organizations
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Wallpaper* & Zara
Case Studies Fashion and Apparel Sports and Games Travel and Outdoors Business To Business

Wallpaper* & Zara

tiers
United Kingdom, Japan, Bruton, Naoshima, trip guides, travel wisely, Where To Now,
Eureka Eureka
Podcasting Today (US)
Consumer Statistics Sports and Games

Podcasting Today (US)

members
…
Eureka Eureka
Gen Z Seek For Fun Whenever Possible
Consumer Statistics Sports and Games

Gen Z Seek For Fun Whenever Possible

members
…
Eureka Eureka
Iris
Case Studies Luxury Food & Beverage Sports and Games

Iris

tiers
…
Eureka Eureka
Growth in Gaming Among Women and Girls (US)
Consumer Statistics Sports and Games

Growth in Gaming Among Women and Girls (US)

members
…
Eureka Eureka
Post-Pandemic Festival Fever (UK)
Consumer Statistics Travel and Outdoors Sports and Games

Post-Pandemic Festival Fever (UK)

members
…
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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