Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Hermès Boombox Plume

tiers

Hermès, Boombox Plume, Luxury Brand Strategy, Craftsmanship, Consumer Culture

Rosewood Hotels & Resorts

tiers

Luxury Branding, Experiential Marketing, Hospitality Innovation, Consumer Culture, Servicescape Design

ELIE SAAB

tiers

Luxury Semiotics, Brand Storytelling, Fashion Marketing, Cultural Heritage, Resilience Narrative

Youth-Fueled Luxury Boom

members

Global

Uber, Lucid, Nuro

tiers

Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem

Saudi Arabia Railways, Arsenale Group

tiers

Mobility, Heterotopia, Tourism, Semiotics, Saudi, Heritage

Dior

tiers

Bio-Cultural, Heterotopia, Servicescape, Hybridity, Immersion, Restorative

Lane Crawford and AiDLab

tiers

Algorithmic Curation, Digital Twin, Predictive Modeling, Aesthetic Judgment, Automated Styling, Cultural Capital

.Here

tiers

Exclusivity, Privacy, Personalization, Luxury, Semiotics

Blacklane and The Helicopter Company (THC)

tiers

Luxury, Platform, Mobility, Semiotics, Governance

Everbloom

tiers

Material Innovation, Digital Anthropology, Consumer Culture, Artificial Intelligence, Sustainability

Burberry on Wheels

tiers

Luxury, Semiotics, China, Brand Experience, Urban, Taxis, Urban Space