TCL CrystalClip: Swarovski Crystals Meet Open-Ear Audio
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Symbolic Consumption, Brand Semiotics, Luxury Codes, Social Identity, Consumer Culture, Case Study, Earpods
Philips: A £599 Toothbrush Maps Every Brushing Session
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Symbolic Consumption, Brand Semiotics, Datafication, Digital Anthropology, Social Identity, Product Design, Oral Care
Chanel: The Café Inside a Fragrance
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Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Social Identity, Luxury Branding
Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
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Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige
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Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity
Ming: Luxury Watch
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Symbolic Consumption, Brand Semiotics, Social Identity, Scarcity, Connoisseurship, Consumer Culture
Mastercard and Swarovski: VR Home Decor App
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Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation
Uber Wedding Car Service
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Luxury Consumption, Brand Semiotics, Social Identity, Consumer Culture, Ritual, Case Study
Louis Vuitton & Porsche 911s
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Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture
Vivienne Westwood House Beijing
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Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry
Viajes San Cecilio: Silence as the New Luxury
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Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, Mediation, Case Study
Bremont's Supernova Hawking
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Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study