Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Chanel: The Café Inside a Fragrance

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Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Social Identity, Luxury Branding

Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual

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Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture

Cottonball and the Merger of Two Meaning Systems: When Prescription Meets Prestige

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Brand Semiotics, Luxury Consumption, Essentialism, Consumer Culture, Digital Anthropology, Social Identity

Ming: Luxury Watch

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Symbolic Consumption, Brand Semiotics, Social Identity, Scarcity, Connoisseurship, Consumer Culture

Mastercard and Swarovski: VR Home Decor App

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Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation

Uber Wedding Car Service

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Luxury Consumption, Brand Semiotics, Social Identity, Consumer Culture, Ritual, Case Study

Louis Vuitton & Porsche 911s

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Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture

Vivienne Westwood House Beijing

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Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry

Viajes San Cecilio: Silence as the New Luxury

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Symbolic Consumption, Brand Semiotics, Digital Anthropology, Social Identity, Mediation, Case Study

Bremont's Supernova Hawking

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Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study

Ninety-Five Percent Clinical Agreement Validates At-Home Cancer Screening

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Global

Coach: The Handbag as Narrative Object

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding