Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Hermès

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Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative

Acne Studios

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Acne Studios, Acne Paper, Palais Royal, Cultural capital, Prosumption

Coach & CLO

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Coach, Clo, Luxury, Co-creation, Accesories, 3D Design

Trent

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Trent, Barcelona, Rental, Servicescape, Rental Subscription

M&M's

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M&M’S, Togetherness, Spokescandies, Semiotics, Case Study, Inclusion

VistaJet

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Luxury, Wellness, Membership, Semiotics, Customer journey

Sunreef Yachts

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Solar, Yachts, AI, Energy autonomy,Consumer culture

Reschio

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Craft, Luxury, Heritage, Semiotics, Experience

Adventures By Train

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Mobility, Luxury, Consumer culture, Brand semiotics, Experience design

The Road to The Giorgio Armani Tennis Classic

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Luxury Tournament, Tennis, Hospitality, Co-branding, Experience design,

Porsche EV batteries

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Battery recycling, Circular economy, Supply chain, Porsche, Sustainability

Google Smart Glasses

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AI Wearables, Spatial Computing, Consumer Behavior, Accessibility, Case Study, Platform Ecosystems