Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Greggs

tiers

Brand Extension, Cultural Semiotics, Luxury Positioning, Consumer Culture, Brand Elasticity, Symbolic Consumption

Patisserie Lidl

tiers

Luxury Democratization, Brand Positioning, Retail Strategy, Consumer Culture, Pop-up Marketing, Fashion Collaboration

NIHI Sumba

tiers

Interspecies Marketing, Transformative Consumption, Ritual Tourism, Luxury Experience Design, Cultural Commodification, Ethical Hedonism

Up Norway

tiers

Contemplative Tourism, Intellectual Heritage, Luxury Experience, Philosophical Retreat, Mindfulness Commerce, Experiential Consumption

Beond

tiers

Immersive Technology, Consumer Experience, Luxury Travel, Spatial Mediation, Virtual Reality, Destination Marketing

Younger Generations Want To Be Super Rich

members

Europe

Saks Global Luxury Pulse Finds Increasing Interest in Personalization and AI

members

Global

Kohler & Remedy Place

tiers

Wellness Technology, Luxury Biohacking, Home Wellness, Experience Commodification, Ritualized Recovery, Embodied Consumption

Bang & Olufsen Headphones

tiers

Luxury Technology, Sustainable Design, Premium Audio, Longevity Innovation, Consumer Durables, Material Semiotics

The White Lotus

tiers

Media Tourism, Narrative Consumption, Experiential Luxury, Cultural Capital, Transmedia Storytelling, Symbolic Consumption

Uncle Nearest

tiers

Professional Mentorship, Cultural Capital, Spirits Industry, Diversity Initiatives, Occupational Communities, Knowledge Transfer