Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Gucci

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Gucci, Generative Ai, Brand Semiotics, Gamification, Case Study, Consumer Engagement

Cookson Adventures

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Brand Semiotics, Cause Marketing, Consumer Behavior, Social Psychology, Retail Strategy

Kalshi, Bezel

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Luxury Consumption, Brand Semiotics, Prediction Markets, Financialization, Consumer Culture

TAG Heuer

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Luxury Smartwatch, Brand Heritage, Digital Consumer Culture, Wearable Technology, Formula 1

Raffles Hotels & Resorts

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Luxury Semiotics, Brand Strategy, Consumer Culture, Hospitality, Retail Innovation

The Peninsula London

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Luxury Brand Strategy, Servicescape Semiotics, Consumer Culture, Experiential Hospitality, Brand Partnerships

Genesis

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Genesis Gv90, Luxury Brand Strategy, Semiotic Analysis, Electric Suv, Consumer Culture

Clase Azul

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Brand Semiotics, Luxury Culture, Servicescape Design, Consumer Experience, Cultural Branding

Alexis Mabille

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Haute Couture, Artificial Intelligence, Luxury Brand Strategy, Consumer Culture, Digital Transformation

Hermès Boombox Plume

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Hermès, Boombox Plume, Luxury Brand Strategy, Craftsmanship, Consumer Culture

Rosewood Hotels & Resorts

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Luxury Branding, Experiential Marketing, Hospitality Innovation, Consumer Culture, Servicescape Design

ELIE SAAB

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Luxury Semiotics, Brand Storytelling, Fashion Marketing, Cultural Heritage, Resilience Narrative