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Antropomedia Express: Consumer Tribes
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Luxury

Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.
HYPERVSN
Eurekas Retail and Shopping Luxury

HYPERVSN

members
Selfidges, Hypervsn, Hologram, Customer experience, Retail technology, Augmented Reality
Eureka Eureka
Hugo Boss F1 Experience
Eurekas Technology Luxury

Hugo Boss F1 Experience

members
BOSS, Aston Martin Aramco Formula One Team, Apple Vision Pro, Immersive Retail, Fan Engagement
Eureka Eureka
Naveya & Sloane
Case Studies Luxury Art & Culture Fashion and Apparel

Naveya & Sloane

tiers
Luxury, Accessibility, Multisensory, Semiotics, Consumer behavior, New Zealand
Eureka Eureka
Louis Vuitton Paris Exhibition
Case Studies Luxury Art & Culture Fashion and Apparel

Louis Vuitton Paris Exhibition

tiers
Louis Vuitton, Art deco, Semiotics, Beauty, Collaboration, Limited Edition
Eureka Eureka
The Berkeley
Case Studies Food & Beverage Art & Culture Luxury

The Berkeley

tiers
Semiotics, Hospitality, Partnership, Case study, Experiencescapes, Manolo Blahnik
Eureka Eureka
Colossal
Case Studies Luxury Fashion and Apparel Social Awareness

Colossal

tiers
Fashion, Philanthropy, Celebrity, Platform, Semiotics, Elton John
Eureka Eureka
Paul Smith
Case Studies Luxury Fashion and Apparel Retail and Shopping

Paul Smith

tiers
Loyalty, Omnichannel, Gamification, Semiotics, Consumer behavior
Eureka Eureka
Guerlain
Case Studies Personal Aesthetics Art & Culture Luxury

Guerlain

tiers
Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival
Eureka Eureka
Joby Aviation
Case Studies Mobility and Transport Travel and Outdoors Luxury

Joby Aviation

tiers
Evtol, Platformization, Urban air mobility, Consumer semiotics, Governance
Eureka Eureka
Condé Nast
Case Studies Luxury Retail and Shopping Fashion and Apparel

Condé Nast

tiers
Vette, Condé Nast, Creator commerce, Platform economy, Digital retail
Eureka Eureka
Koyia
Case Studies Health & Wellbeing Personal Aesthetics Luxury

Koyia

tiers
Perfumery, Phytoncides, Alternative currency, Consumer experience, Luxury
Eureka Eureka
Bleu de Chanel L’Exclusif
Case Studies Film & TV Entertainment Luxury Personal Aesthetics

Bleu de Chanel L’Exclusif

tiers
Chanel, Bleu, Pop-up, Multisensory, China, Asia Pacific
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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