Luxury

Whether through modern luxury (aspirational and material) or postmodern luxury (inspirational and experience-based), social media have become indispensable tools for people to find, replicate, experience, and consume luxury.

Philotimo-Preneurs

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Consumer Tribe: Philotimo-Preneurs

Uber Safari

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Platform Capitalism, Experiential Consumption, Wildlife Tourism, Digital Curation, Sharing Economy, Cultural Commodification

Pandora

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Sustainable Luxury, Material Culture, Brand Semiotics, Environmental Positioning, Circular Economy, Corporate Sustainability

Lamborghini

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Luxury Brand Communities, Gendered Consumption, Automotive Marketing, Consumer Tribes, Experiential Marketing, Brand Identity

Coperni

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Luxury Fashion, Digital Manufacturing, Brand Semiotics, Technological Innovation, Cultural Capital, Sustainable Production

Singapore Airlines

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Servicescape Transformation, Luxury Aviation, Premium Class Configuration, Brand Differentiation Strategy, Spatial Hierarchy Design, Ultra-Long-Range Services