Mobility and Transport

Some collective identities revolve around a passion for automobiles, for example. There are also truck drivers who are proud of their guild or bike riders who opt for green mobility. These ways of experiencing the relationship between mobility and transportation fit into this category.

Toyota Motor Corporation

tiers

Hydrogen Economy, Portable Energy, Consumer Infrastructure, Technological Domestication, Energy Transition, Sustainable Innovation

Google Maps & Gemini

tiers

Conversational Navigation, Algorithmic Recommendations, Spatial Media Evolution, Generative Artificial Intelligence, Digital Cartography, Human-Computer Interaction

Uber Safari

tiers

Platform Capitalism, Experiential Consumption, Wildlife Tourism, Digital Curation, Sharing Economy, Cultural Commodification

Lamborghini

tiers

Luxury Brand Communities, Gendered Consumption, Automotive Marketing, Consumer Tribes, Experiential Marketing, Brand Identity

Singapore Airlines

tiers

Servicescape Transformation, Luxury Aviation, Premium Class Configuration, Brand Differentiation Strategy, Spatial Hierarchy Design, Ultra-Long-Range Services

Network Rail & Southeastern

tiers

Digital Platform Strategy, Environmental Education, Sustainability Communication, Stakeholder Collaboration, Brand Community Building, Climate Awareness