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Antropomedia Express: Consumer Tribes
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Retail and Shopping

Retail and Shopping

Retail and Shopping is the name of the human experience that encompasses tribes that build their identity from the constant consumption of material objects. In other words, it is a lifestyle that allows people to orchestrate their daily lives from a latent expectation to obtain the latest online products to follow the most current trends and material objects that surround everyday life.
Itaú Empresas & TikTok
Case Studies Retail and Shopping Social Media Learning and Teaching

Itaú Empresas & TikTok

tiers
Itaú Empresas, Tiktok, Galeria.ag, Small entrepreneurs, Digital marketing
Adriana Chiñas Adriana Chiñas
Ghosted Sweethearts
Case Studies Food & Beverage Retail and Shopping

Ghosted Sweethearts

tiers
Sweethearts, Ghosting, Anonymity, Semiotics, Consumer rituals
Adriana Chiñas Adriana Chiñas
Zara's 50th anniversary
Case Studies Fashion and Apparel Retail and Shopping Art & Culture

Zara's 50th anniversary

tiers
ZARA, Anniversary Collection, Semiotics, Consumer Identity, Collaboration
Adriana Chiñas Adriana Chiñas
ASOS
Case Studies Retail and Shopping Fashion and Apparel

ASOS

tiers
ASOS, Live Commerce, Video-Led, Consumer Culture, Platformisation, Case Study
Adriana Chiñas Adriana Chiñas
SecondSense
Case Studies Luxury Retail and Shopping

SecondSense

tiers
Luxury resale, Platform economy, Algorithmic pricing, Authenticity, Personalization
Adriana Chiñas Adriana Chiñas
Zillow & Esusu
Case Studies Real Estate & Construction Business To Business Retail and Shopping

Zillow & Esusu

tiers
Zillow, Esusu, Credit reporting, Renters, Homeownership
Adriana Chiñas Adriana Chiñas
Chipotle Chip-or-Treat
Case Studies Food & Beverage Retail and Shopping

Chipotle Chip-or-Treat

tiers
Halloween, Loyalty, Gamification, Value perception, Fast-casual
Adriana Chiñas Adriana Chiñas
Walmart & Comic Con
Case Studies Retail and Shopping Art & Culture

Walmart & Comic Con

tiers
Walmart, Shortboxed, Collectibles, Servicescapes, Phygital
Adriana Chiñas Adriana Chiñas
Abandoned Republic
Case Studies Fashion and Apparel Retail and Shopping

Abandoned Republic

tiers
Heritage, Archive, Community, Authenticity, Brand semiotics, Limited Edition
Adriana Chiñas Adriana Chiñas
Amazon Grocery
Case Studies Food & Beverage Retail and Shopping

Amazon Grocery

tiers
Grocery, Private label, Price sensitivity, Omnichannel, Consumer behavior
Adriana Chiñas Adriana Chiñas
HYPERVSN
Eurekas Retail and Shopping Luxury

HYPERVSN

members
Selfidges, Hypervsn, Hologram, Customer experience, Retail technology, Augmented Reality
Adriana Chiñas Adriana Chiñas
Bad Bunny Sapo Concho
Case Studies Art & Culture Retail and Shopping

Bad Bunny Sapo Concho

tiers
Bad Bunny, Sapo Concho, Blind boxes, Consumer tribes, Brand semiotics, Limited Edition
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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