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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Netflix Famous Last Words
Case Studies Film & TV Entertainment Social Awareness

Netflix Famous Last Words

tiers
Legacy, Parasociality, Temporality, Datafication, Streaming
Eureka Eureka
ICONIQ Impact
Case Studies Social Awareness Health & Wellbeing

ICONIQ Impact

tiers
Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform
Eureka Eureka
Cute Press & Wolf BKK
Case Studies Personal Aesthetics Social Awareness

Cute Press & Wolf BKK

tiers
Beauty, Inclusivity, Semiotics, Consumer culture, Cosmetics, Thailand
Eureka Eureka
Metropolitan Museum of Art
Eurekas Art & Culture Social Awareness

Metropolitan Museum of Art

public
Indigenous sovereignty, Digital heritage, Museum practice, Semiotics, Audience engagement, Augmented Reality
Eureka Eureka
Pfizer
Case Studies Social Awareness Health & Wellbeing

Pfizer

tiers
Migraine, Public health, Brand strategy, Pharmaceutical, Consumer behavior
Eureka Eureka
Asda & TikTok Shop
Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers
Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding
Eureka Eureka
Tokyo Metropolitan Government
Case Studies Social Awareness Technology

Tokyo Metropolitan Government

tiers
Preparedness, Predictive Media, Risk Communication, Public Trust, Government
Eureka Eureka
Aloqia
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability

Aloqia

tiers
Foundstock, Deadstock, Traceability, Certification, Compliance
Eureka Eureka
Colossal
Case Studies Luxury Fashion and Apparel Social Awareness

Colossal

tiers
Fashion, Philanthropy, Celebrity, Platform, Semiotics, Elton John
Eureka Eureka
Länsförsäkringar Göteborg och Bohuslän
Case Studies Banking & Financial Services Social Media Social Awareness

Länsförsäkringar Göteborg och Bohuslän

tiers
Financial literacy, Brand semiotics, Consumer culture, Fintech, Public value
Eureka Eureka
Shopee
Case Studies Retail and Shopping Social Awareness

Shopee

tiers
Shopee, Instituto Vakinha, Pedido mágico, Gift economy, Gen Z
Eureka Eureka
Screen Scotland
Case Studies Social Awareness Film & TV Entertainment Learning and Teaching

Screen Scotland

tiers
Film education, Moving-image literacy, Prosumption, Talent pipeline, Curriculum
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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