Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

Itaú Empresas & TikTok

tiers

Itaú Empresas, Tiktok, Galeria.ag, Small entrepreneurs, Digital marketing

Eureka

Case Studies Sports and Games Social Media

OffBall

tiers

Offball, Whatsapp, Second screen, Fan engagement, Media innovation

Eureka

Case Studies Learning and Teaching Social Media

Duolingo Ads

tiers

Duolingo, Gen Z, Character-led ads, Rewarded video, Brand semiotics

Eureka

Case Studies Social Media Health & Wellbeing

Sandwell Leisure Trust

tiers

Burn Lab, Sandwell Leisure Trust, Stronger wellness, Prosumption, Digital culture

Eureka

Case Studies Art & Culture Social Media

TikTok & Southbank Centre

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Classical music, Tiktok, Creator economy, Digital culture, Brand partnership

Eureka

Case Studies Health & Wellbeing Social Media

Magazine Luiza

tiers

Breast cancer, Virtual influencers, Social listening, Early diagnosis, Healthcare communication

Eureka

Eurekas Food & Beverage Social Media Technology

McDonald's & Snapchat

members

Mcdonald’s, Snapchat, Ar, Nostalgia, Gamification

Eureka

Eurekas Social Media

Snapchat+ Platinum and Lens+

members

Augmented Reality, Imagine Lens, Snapchat, Generative Ai, Subscription model

Eureka

Case Studies Social Media Film & TV Entertainment Business To Business

TikTok & Fandango

tiers

Tiktok, Fandango, Tron: Ares, Entertainment, Commerce

Eureka

Case Studies Fashion and Apparel Retail and Shopping Social Media

Depop

tiers

Depop, Outfits, Gen Z, Shoppable collage, Algorithmic substitution

Eureka

Case Studies Social Media Learning and Teaching Business To Business

LinkedIn & Duolingo

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Linkedin, Duolingo, Credentials, Language proficiency, Hiring, Apps

Eureka

Case Studies Retail and Shopping Business To Business Social Awareness Social Media

Asda & TikTok Shop

tiers

Breast cancer awareness, Social commerce, Brand semiotics, Retail media, Crowdfunding

Eureka