Social Media

Social media function as a filter between collective, social, and personal reality. The experiences related to Social Media include using platforms in which content is shared, steamed, consumed, and edited in multiple formats.

USC Mind

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Mental health, Social media, Brand semiotics, Consumer culture, Gen Z, Campaigns

Eureka

Case Studies Social Media Personal Aesthetics

Rare Beauty Secrets

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Rare Insider, Substack, Newsletter, Brand storytelling, Mental Health, Selena Gomez

Eureka

Case Studies Food & Beverage Social Media

Knorr

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Knorr, Unlimited time menu, Dupe culture, Fast food, Shoppable media

Eureka

Case Studies Fashion and Apparel Ecology and Sustainability Social Media

Tinder & Sami Miró

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Tinder, Sami Miró, Upcycling, Identity work, Recycling, Sustainability

Eureka

Case Studies Social Media Social Awareness

TikTok AMBER Alerts

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Amber alerts, Tiktok, NCMEC, Creator partnerships, Brand purpose

Eureka

Case Studies Social Media Real Estate & Construction Business To Business

Lowe's & Mr. Beast

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Lowe’s, Creator network, DIY, Platform strategy, Gen Z

Eureka

Case Studies Luxury Social Media

TuxedoSociety

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Status, Access, Prosumption, Exclusivity, Platformization

Eureka

Case Studies Social Media Technology Learning and Teaching

Doubao

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AI Coding, Repository Ingestion, Human-In-The-Loop, Platformization, Developer Workflow

Eureka

Case Studies Social Media Learning and Teaching

Youtube Youth Digital Wellbeing

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Youtube, Youth, Wellbeing, Recommendations, Case study, Governance

Eureka

Case Studies Banking & Financial Services Social Media Learning and Teaching Business To Business

Maybank & TikTok Shop

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Maybank, TikTok Shop, SME Digitalization, Platform Economy, ASEAN Business, Women Entrepreneurs

Eureka

Case Studies Social Media Health & Wellbeing Food & Beverage Business To Business

LidL GB & TikTok Shop

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Lidl, TikTok Shop, Social Commerce, Consumer Tribe, Digital Retail, Brand Engagement

Eureka

Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

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Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology

Eureka