Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Jane Fonda & Meta Quest

tiers

Virtual Reality Fitness, Heritage Brand Strategy, Digital Transformation, Experiential Marketing, Consumer Nostalgia, Immersive Technology

Therabody

tiers

Algorithmic Wellness, Recovery Technology, Health Personalization, Fitness AI, Biometric Integration, Therapeutic Automation

Jetblue & GeoGuessr

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Gamification, Travel Marketing, Platform Strategy, Digital Engagement, Brand Experience, Interactive Commerce

Muse & alphabeats

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Neurofeedback, Algorithmic Personalization, Music Therapy, Consumer Wellness, Brain-Computer Interface, Digital Health

Moonbird

tiers

Wellness Technology, Pediatric Stress Management, Haptic Devices, Mindfulness Products, Consumer Health Innovation, Therapeutic Toys

Nissan

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Rewilding, Corporate Environmental Responsibility, Biodiversity Conservation, Sustainable Manufacturing, Industrial Ecology, Brand Sustainability

Microsoft Artifacts

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Artificial Intelligence Art, Creative Technology, Digital Culture, Human AI Collaboration, Interactive Media, Cultural Innovation

Walmart & Zepeto

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Virtual Commerce, Avatar Economy, Platform Integration, Phygital Retail, Digital Identity, Metaverse Marketing

Petcube

tiers

Pet Technology, Smart Water Systems, Digital Health Monitoring, Connected Home Devices, Animal Care Innovation, IoT Pet Products

Lego Education

tiers

Educational Technology, Material Culture, Knowledge Production, Hybrid Learning, STEM Education, Brand Community

Sony FIEC

tiers

Multisensory Gaming, Immersive Technology, Haptic Entertainment, Environmental Gaming, Sensory Convergence, Embodied Experience