Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Unihertz

tiers

Retro-Branding, Consumer Culture, Platform Strategy, Tactile Computing, Niche Markets

RentAHuman

tiers

Autonomous Ai Agents, Digital Labor Markets, Consumer Culture, Techno-Animism, Algorithmic Accountability

COSRX

tiers

Brand Strategy, Sensory Innovation, Regulatory Fit, Skincare Marketing, Consumer Culture

Claude AI

tiers

Agentic Ai, Anthropic Claude, Desktop Automation, Extended Cognition, Digital Agency

L'Oréal, Nvidia

tiers

Artificial Intelligence, Beauty Industry, Product Innovation, Consumer Technology, Brand Strategy

Moogle Gaps

tiers

Algorithmic Culture, Consumer Experience, Brand Semiotics, Digital Navigation, Serendipity Design

Gucci

tiers

Gucci, Generative Ai, Brand Semiotics, Gamification, Case Study, Consumer Engagement

Monar

tiers

Generative Ai, Brand Semiotics, Consumer Culture, Product Design, Digital Aesthetics

Perplexity

tiers

Perplexity Health, Datafication, Quantified Self, Consumer Trust, Ai Personalization

On-Together

tiers

Digital Third Place, Virtual Co-Working, Consumer Culture, Brand Semiotics, Indie Game Development, Case Study

Vurt

tiers

Vertical Video, Platform Strategy, Independent Filmmakers, Creator Economy, Media Disintermediation