Technology

We understand technology as the network and system of cultural knowledge that makes up a series of practical applications that allow adapting one or several biological species in different environments. Technology-related experiences refer to how tribes construct identity narratives using technological developments (including AI).

Saudi Tourism Authority

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Digital Anthropomorphism, Algorithmic Hospitality, Technological Mediation, Destination Marketing, Cultural Representation, Virtual Tourism

Google Scam Detection

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Algorithmic Gatekeeping, Ambient Intelligence, Digital Trust, Technological Mediation, Consumer Protection, Communication Security

TrusTrace

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Supply Chain Transparency, Algorithmic Governance, Techno-Ethics, Digital Compliance, Surveillance Capitalism, Ethical Consumerism

Coca-Cola & WeChat

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Algorithmic Identity, Participatory Branding, Celebrity Democratization, Digital Consumption Rituals, Parasocial Marketing, Extended Digital Self

NIO House

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Experiential Retail, Brandscape, Cultural Placemaking, Sustainable Mobility, Heritage Adaptation, Community-Centric Design

Vyrao

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Digital detox, Sensory Marketing, Embodied Consumption, Attention Economy, Ritual Artifacts, Olfactory wellness

Jump n Pass & Justrite

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Servicescape Transformation, Retail Heterotopia, Mobile Commerce, Consumer Agency, Digital Integration, Frictionless Retail

eBay Circularity

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Circular Economy, Digital Authentication, Recommerce Infrastructure, Fashion Sustainability, Product Passports, Platform Capitalism

HONOR Flagship Store

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Cultural Hybridization, Experiential Retail, Brandscapes, Spatial Semiotics, Third Space, Cultural Intermediaries

Gaia

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Algorithmic Mobility, Urban Digital Twins, Sociotechnical Assemblages, Transit Experience Design, Multilingual Accessibility, Real-time Adaptation

General Motors

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Biometric Surveillance, Affective Computing, Algorithmic Governance, Automotive Safety, Quantified Self, Sousveillance

ESPN

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Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication