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Antropomedia Express: Consumer Tribes
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Travel and Outdoors

Travel and Outdoors

Travel & Outdoors is the name of the human experience that refers to the consumer tribes that build their identity from traveling. This experience represents a set of human networks with a "nomadic" way of life: those who seek to overcome the sedentary lifestyle to take a break from the city.
Heetech
Case Studies Mobility and Transport Travel and Outdoors

Heetech

tiers
Digital Mobility, Servicescape Heterotopia, Platform Capitalism, Strategic Competition, Urban Resource Allocation, Consumer Segmentation
Eureka Eureka
CitizenM
Case Studies Travel and Outdoors Learning and Teaching

CitizenM

tiers
Economic Inclusion, LGBTQ+ Entrepreneurship, Corporate Activism, Stakeholder Capitalism, Hospitality Innovation, Diversity Initiatives
Eureka Eureka
Airbnb & Inside Out
Case Studies Travel and Outdoors Film & TV Entertainment Business To Business

Airbnb & Inside Out

tiers
Experiential Marketing, Spatial Semiotics, Parasocial Relationships, Nostalgia Marketing, Immersive Brand Experience, Media Tourism
Eureka Eureka
Oslo Sauna Association & Estudio Herreros
Case Studies Travel and Outdoors Health & Wellbeing

Oslo Sauna Association & Estudio Herreros

tiers
Inclusive Design, Therapeutic Landscapes, Wellness Democratization, Accessible Architecture, Nordic Sauna Culture, Urban Waterfront Regeneration
Eureka Eureka
Out World Journeys
Case Studies Travel and Outdoors Art & Culture

Out World Journeys

tiers
Identity Tourism, LGBT+ travel, Commodification Of Experience, Cultural Capital, Safe Spaces, Market Segmentation
Eureka Eureka
Visit Copenhagen
Case Studies Ecology and Sustainability Travel and Outdoors

Visit Copenhagen

tiers
Behavioral Economics, Sustainable Tourism, Experience Economy, Environmental Gamification, Urban Sustainability, Intention-Action Gap
Eureka Eureka
DCT Abu Dhabi
Case Studies Travel and Outdoors Ecology and Sustainability

DCT Abu Dhabi

tiers
Sustainable Hospitality, Carbon Calculator, Environmental Governance, Normative Influence, Triple Bottom Line, Digital Sustainability
Eureka Eureka
Tech and AI Shaping the Future of Authentic Travel
Consumer Statistics Travel and Outdoors Technology

Tech and AI Shaping the Future of Authentic Travel

members
Global
Eureka Eureka
Physical Experiences Preferred Over Digital, JOMO on the Rise
Consumer Statistics Travel and Outdoors Technology

Physical Experiences Preferred Over Digital, JOMO on the Rise

members
Global
Eureka Eureka
Four Seasons & Max
Case Studies Business To Business Film & TV Entertainment Travel and Outdoors Luxury

Four Seasons & Max

tiers
Experiential marketing, set-jetting, media tourism, luxury hospitality, parasocial relationships, symbolic consumption
Eureka Eureka
Gen Z Wants Sustainable Travel but Lacks Clarity
Consumer Statistics Ecology and Sustainability Travel and Outdoors

Gen Z Wants Sustainable Travel but Lacks Clarity

members
Global
Eureka Eureka
Intergenerational Travel Strengthens Family Bonds in APAC
Consumer Statistics Travel and Outdoors

Intergenerational Travel Strengthens Family Bonds in APAC

members
Asia Pacific
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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