Coty & Adidas
tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
ESPN
tiers
Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication
The Catholic Church
tiers
Religious semiotics, Digital evangelization, Youth engagement, Visual theology, Cultural adaptation, Sacred branding
Puy du Fou
tiers
Luxury experiential tourism, Heritage commodification, Theatrical immersion, Cultural capital, Sensory marketing, Staged authenticity
NotCo & Cramer
tiers
Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation
Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Moo Deng
tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
ORKOS
tiers
Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories
A24
tiers
Membership economy, Consumer tribalism, Cultural capital, Ritualized consumption, Brand community, Experiential marketing
Nike & Isamaya Ffrench
tiers
Aesthetic consumption, Cultural intermediation, Identity projects, Ritual assemblage, Boundary work, Liminoid consumption
Minecraft & Merlin Entertainments
tiers
Brand extension, Spatial remedialization, Transmedia storytelling, Ludic consumption, Embodied virtuality, Experiential marketing
Cyril Lancelin x MANE
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.