Mercedes-Benz & LG Uplus
members
Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups
Pepsi & Glamlite Cosmetics
members
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Social Commerce, Category Entry
Honda & Syunsoku
members
Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships
Toyota & Sushiro
members
Brand Community, Symbolic Consumption, Brand Semiotics, Reference Groups, Ritual, Scarcity
Coca-Cola's NFC Mini CD at Rock in Rio
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Nostalgia, Symbolic Consumption
Aditya Birla Health Insurance
tiers
Consumer Culture, Health Capital, Symbolic Consumption, Social Identity, Datafication, Brand Semiotics
Meta Brings Threads to VR
tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Platform Logics, Symbolic Consumption
Evolv: The Peptide Turn
tiers
Brand Semiotics, Medical Consumerism, Essentialism, Consumer Identity, Wellness, Case Study, Nature
Starbucks: Make Coffee Your Canvas
tiers
Symbolic Consumption, Vernacular Creativity, Brand Semiotics, Social Identity, Digital Anthropology, Art Infusion