Forty-Five Thousand Stores Turn a Beverage Brand Into an Entertainment Platform
members
Asia Pacific
Coach: The Handbag as Narrative Object
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
eDreams ODIGEO: Visa AI Agents
tiers
Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription
Givaudan: Scent as a Time-Released Sign
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Brand Semiotics, Consumer Culture, Symbolic Consumption, Sensory Marketing, Philosophy Of Technology, Case Study
Lidl Free Groceries At Tomorrowland
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Brand Semiotics, Symbolic Exchange, Social Identity, Consumer Culture, Ritual, Digital Anthropology, Festivals, Tomorrowland, Groceries
CrossFit: The body is data
tiers
Symbolic Consumption, Datafication, Brand Community, Digital Anthropology, Self-Tracking, Reference Groups