McDonald's Dubai: The Family Table as a Site of Digital Safety
members
Brand Semiotics, Consumer Socialization, Digital Anthropology, Servicescape, Data Privacy, Case Study, Children Safety
In My Skin: Perspective-Taking as Cultural Intervention Against Anti-Roma Prejudice
tiers
Social Identity, Perspective-Taking, Digital Anthropology, Brand Semiotics, Persuasion, Case Study, Games
The Cotswold Company: Free Interior Design Service
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Symbolic Exchange, Servicescape Semiotics, Cultural Capital, Reference Groups, Identity Projects, Case Study, Interior Design, Shopping
Paris: A Resilience Campus Where Citizens Practice Emergency Response
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Semiotic Square, Responsibilization, Ritual, Social Identity, Material Culture, Case Study
Visit Finland: A Blind Dinner Date to Discover Finnish Cuisine
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Consumer Culture, Brand Semiotics, Ritual Commensality, Digital Anthropology, Social Proof, Case Study
Pinterest: Beauty Guides Analyze Hair and Nail Inspiration
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Brand Semiotics, Digital Anthropology, Identity Projects, Algorithmic Visibility, Technological Mediation, Case Study
Indonesia: Testing Mosque Speakers as an Earthquake Warning System
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Material Culture, Semiotics, Social Identity, Digital Anthropology, Risk Communication, Case Study
The Hyundai Seoul: Same-Day Luggage Delivery for International Shoppers
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Consumer Culture, Philosophy Of Technology, Brand Semiotics, Social Identity, Digital Anthropology, Case Study
Rokid & Tencent Mobility: Hailing a Car Through Smart Glasses
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Philosophy Of Technology, Technological Mediation, Datafication, Delegation, Digital Anthropology, Case Study, Services
Disney+ & McDonald's Brazil: Entertainment Into Its Loyalty Rewards
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Loyalty Programs, Brand Semiotics, Meaning Transfer, Gift Exchange, Digital Anthropology, Case Study, Cobranding
Zillow & Claude: Expanding AI-Powered Home Search Across Assistants
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Digital Anthropology, Brand Semiotics, Technological Mediation, Algorithmic Visibility, Extended Self, Case Study
Everyone Active: A Fitness Studio That Changes With Every Class
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Brand Semiotics, Servicescape Design, Social Identity, Philosophy Of Technology, Consumer Culture, Case Study