Coach: The Handbag as Narrative Object
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding
Halfpast: YouTube into an MPC
tiers
Symbolic Consumption, Brand Semiotics, Prosumption, Digital Anthropology, Platform Affordances, Reference Groups
eDreams ODIGEO: Visa AI Agents
tiers
Consumer Culture, Digital Anthropology, Datafication, Delegation, Brand Semiotics, Case Study, Travel Suscription
Givaudan: Scent as a Time-Released Sign
tiers
Brand Semiotics, Consumer Culture, Symbolic Consumption, Sensory Marketing, Philosophy Of Technology, Case Study
Lidl Free Groceries At Tomorrowland
tiers
Brand Semiotics, Symbolic Exchange, Social Identity, Consumer Culture, Ritual, Digital Anthropology, Festivals, Tomorrowland, Groceries
CrossFit: The body is data
tiers
Symbolic Consumption, Datafication, Brand Community, Digital Anthropology, Self-Tracking, Reference Groups