Budweiser & Tomorrowland Brasil
tiers
Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism
Harry’s
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.
Visit OSLO
tiers
Destination branding, Ironic marketing, Reflexive consumption, Overtourism, Authenticity, Urban identity
Muji Hotel & Tatsuya Tanaka
tiers
Aesthetic Capitalism, Brand Semiotics, Miniaturization, Cultural Intermediaries, Experiential Retail, Artistic Collaboration
BIG, ICON & Liz Lambert
tiers
Architectural innovation, 3D-printing technology, Sustainable tourism, Place-making, Experiential hospitality, Social responsibility
Glossier & Shopify
tiers
Omnichannel marketing, Geo-restricted commerce, Ludification, Manufactured scarcity, Urban consumption ritual, Prosumer engagement
Garnier
tiers
Digital Activism, Algorithmic Solidarity, Identity Marketing, Corporate Allyship, Participatory Technology, Beauty Politics
Alibaba Tmall
tiers
Digital embodiment, Personality commerce, Omnichannel retail, Cultural hybridization, Identity consumption, Spatial ritualization
Enabot
tiers
Pet technology, Digital companionship, Remote surveillance, Human-animal bond, Algorithmic care, Networked pet ownership
Coding Powers
tiers
Algorithmic Literacy, Digital Socialization, AI Education, Technological Enculturation, Educational Technology, Childhood Development
LEGO Group
tiers
Corporate sustainability, Carbon accountability, Incentive structures, Environmental governance, Institutional theory, Performance metrics
Aviant
tiers
Please capitalize the first letter of each keyword. It is not necessary to send the whole case study, just the keywords.