Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

PepsiCo & Nudge

tiers

Financial Literacy, Employee Engagement, Digital Learning Platforms, Corporate Wellness Programs, Inclusive Design, Workplace Financial Education

L’Oréal & IBM

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Sustainable Cosmetics, Generative AI, Beauty Industry, Algorithmic Formulation, Green Technology, Digital Transformation

Spotify, American Express & Resy

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Predictive Analytics, Consumer Personalization, Algorithmic Recommendation, Cross-category Marketing, Lifestyle Curation, Digital Ecosystem

Togg x TURK Fatih Tutak

tiers

Servicescape Design, Luxury Consumption, Brand Experience, Digital Personalization, Gastronomic Tourism, Experiential Marketing

Samsung & Art Basel

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Contemporary Art, Digital Curation, Cultural Capital, Technology Convergence, Brand Positioning, Art Democratization

Costco & Thrive Living

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Mixed-use Development, Urban Resilience, Consumer Communities, Housing Affordability, Retail Innovation, Spatial Justice

Spotify & Google

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Algorithmic Personalization, Brand Authenticity, Consumer Culture, Digital Anthropology, AI Aesthetics, Cultural Technology

T-Mobile & OpenAI

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Predictive Analytics, Algorithmic Governance, Customer Intelligence, Digital Anthropology, Service Automation, Behavioral Profiling

Taobao & Xiaomi Auto

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Virtual Reality Commerce, Digital Twin Technology, Automotive Retail Innovation, Extended Reality Shopping, Consumer Experience Design, Immersive E-commerce