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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Adriana Chiñas Adriana Chiñas
Amazon's Alexa+
Case Studies Travel and Outdoors Technology Retail and Shopping Business To Business

Amazon's Alexa+

tiers
Voice, Platforms, Trust, Intermediation, Booking, Integration
Adriana Chiñas Adriana Chiñas
McDonald's & Crayola
Case Studies Food & Beverage Business To Business

McDonald's & Crayola

tiers
Creativity, Co-Branding, Retailtainment, Servicescape, Childhood
Adriana Chiñas Adriana Chiñas
Prince St. Pizza and Disney+
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Prince St. Pizza and Disney+

tiers
Nostalgia, Co-Branding, Retail Semiotics, Consumer Identity, Platform Logics
Adriana Chiñas Adriana Chiñas
Clove and Land O'Lakes
Case Studies Fashion and Apparel Food & Beverage Business To Business

Clove and Land O'Lakes

tiers
Semiotics, Collaboration, Scarcity, Identity, Memetics
Adriana Chiñas Adriana Chiñas
Epic Cleantec
Case Studies Food & Beverage Business To Business Ecology and Sustainability

Epic Cleantec

tiers
Circular Economy, Water Reuse, Brand Semiotics, Consumer Trust, Sustainability Innovation
Adriana Chiñas Adriana Chiñas
Dentsu
Case Studies Personal Aesthetics Mobility and Transport Technology Business To Business

Dentsu

tiers
Digital Fashion, Avatars, Education, Platform Economy, Brand Strategy
Adriana Chiñas Adriana Chiñas
Renault & Maison Kayser
Case Studies Mobility and Transport Business To Business Food & Beverage

Renault & Maison Kayser

tiers
Renault, Maison Kayser, Made in France, Cultural Branding, Electric Mobility
Adriana Chiñas Adriana Chiñas
Pinterest & Walmart
Case Studies Food & Beverage Social Media Business To Business

Pinterest & Walmart

tiers
Platform Commerce, Pinterest, Walmart, Food Culture, Algorithmic Shopping
Adriana Chiñas Adriana Chiñas
UNIQLO & BABYMONSTER
Case Studies Fashion and Apparel Film & TV Entertainment Business To Business

UNIQLO & BABYMONSTER

tiers
Uniqlo, Babymonster, Fandom, Fast Fashion, Brand Collaboration
Adriana Chiñas Adriana Chiñas
Skyy Vodka
Case Studies Food & Beverage Art & Culture Business To Business

Skyy Vodka

tiers
Urban Noise, Electronic Music, Brand Semiotics, Algorithmic Culture
Adriana Chiñas Adriana Chiñas
Juspay & Mastercard
Case Studies Banking & Financial Services Business To Business Retail and Shopping

Juspay & Mastercard

tiers
Digital Payments, Platform, Customer Experience, Trust, Data Capitalism
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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