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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
PayPal, Perplexity, Venmo
Case Studies Banking & Financial Services Business To Business Technology

PayPal, Perplexity, Venmo

tiers
Paypal, Perplexity, Commerce, Subscriptions, Ecosystem
Adriana Chiñas Adriana Chiñas
Spotify & Nike
Case Studies Sports and Games Social Awareness Business To Business Health & Wellbeing

Spotify & Nike

tiers
Spotify, Nike, Teen girls, Mental health, Music
Adriana Chiñas Adriana Chiñas
Virgin Atlantic & Omnevo
Case Studies Travel and Outdoors Retail and Shopping Mobility and Transport Business To Business

Virgin Atlantic & Omnevo

tiers
Virgin Atlantic, Omnevo, Omnichannel, Personalization, Sustainability
Adriana Chiñas Adriana Chiñas
JetBlue & Amazon
Case Studies Mobility and Transport Technology Travel and Outdoors Business To Business

JetBlue & Amazon

tiers
Aviation, Connectivity, Platform, Brand, Data governance
Adriana Chiñas Adriana Chiñas
L’Oréal Paris StandUp
Case Studies Social Awareness Sports and Games Personal Aesthetics Business To Business

L’Oréal Paris StandUp

tiers
L’Oréal Paris, Botafogo, Stand up, Bystander intervention, Stadium safety
Adriana Chiñas Adriana Chiñas
Latam Airlines and Spotify
Case Studies Mobility and Transport Film & TV Entertainment Business To Business

Latam Airlines and Spotify

tiers
LATAM Airlines, Spotify, Ludmilla, Fan Tribes, Data Personalization
Adriana Chiñas Adriana Chiñas
Yerba Madre & Basura
Case Studies Fashion and Apparel Food & Beverage Ecology and Sustainability Business To Business

Yerba Madre & Basura

tiers
Regenerative design, Circularity, Brand semiotics, Consumer culture, Activation
Adriana Chiñas Adriana Chiñas
Sephora & Lyft
Case Studies Personal Aesthetics Mobility and Transport Business To Business Retail and Shopping

Sephora & Lyft

tiers
Sephora, Lyft, Delivered to beauty, Omnichannel, Servicescape, Ship to door
Adriana Chiñas Adriana Chiñas
Subway & Netflix
Case Studies Food & Beverage Film & TV Entertainment Business To Business

Subway & Netflix

tiers
Subway, Happy Gilmore 2, Experiential, Servicescape, Brand semiotics
Adriana Chiñas Adriana Chiñas
Reese's & Oreo
Case Studies Food & Beverage Business To Business

Reese's & Oreo

tiers
Mash-up, Brand extension, Cultural codes, Portfolio strategy, Risk management
Adriana Chiñas Adriana Chiñas
Jules Verne & NOON
Case Studies Travel and Outdoors Business To Business

Jules Verne & NOON

tiers
Queenagers, Egypt, Inclusive design, Community, Travel
Adriana Chiñas Adriana Chiñas
Coach & CLO
Case Studies Retail and Shopping Fashion and Apparel Luxury Business To Business

Coach & CLO

tiers
Coach, Clo, Luxury, Co-creation, Accesories, 3D Design
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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