Antropomedia Express: Consumer Tribes
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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Gap & Malbon Golf
Case Studies Fashion and Apparel Business To Business Sports and Games

Gap & Malbon Golf

tiers
Gap, Malbon golf, Par logo, Collaboration, Semiotics, Collection
Eureka Eureka
Yum China & KFC
Case Studies Food & Beverage Technology Business To Business

Yum China & KFC

tiers
Q-Smart, Yum China, AI assistant, Restaurant operations, Digital transformation
Eureka Eureka
MortgageMarket & EasyEquities
Case Studies Real Estate & Construction Banking & Financial Services Business To Business

MortgageMarket & EasyEquities

tiers
Mortgagemarket, Easyequities, Homes, Digital platform, South Africa
Eureka Eureka
Calm & Mars
Case Studies Health & Wellbeing Business To Business

Calm & Mars

tiers
Calm, Mars, Pet companionship, Mental health, Digital culture
Eureka Eureka
Microsoft & Curated for You
Case Studies Retail and Shopping Technology Fashion and Apparel Business To Business

Microsoft & Curated for You

tiers
Copilot, Curated for you, Personalization, Algorithmic curation, Digital commerce
Eureka Eureka
Lowe's & Mr. Beast
Case Studies Social Media Real Estate & Construction Business To Business

Lowe's & Mr. Beast

tiers
Lowe’s, Creator network, DIY, Platform strategy, Gen Z
Eureka Eureka
Depop
Case Studies Luxury Fashion and Apparel Business To Business

Depop

tiers
Vintage, Circularity, Curation, Marketplace, Brand heritage
Eureka Eureka
LABUBU & GODIVA
Case Studies Food & Beverage Business To Business

LABUBU & GODIVA

tiers
Collectibles, Luxury, Character IP, Gen Z, FMCG, Case study
Eureka Eureka
McDonald's & Minecraft
Case Studies Film & TV Entertainment Food & Beverage Business To Business

McDonald's & Minecraft

tiers
McDonald’s, Minecraft, Happy meal, Collectibles, Case study, Phygital
Eureka Eureka
NASA & Netflix
Case Studies Film & TV Entertainment Business To Business

NASA & Netflix

tiers
Space exploration, Streaming, Public engagement, Algorithms, Brand semiotics
Eureka Eureka
The Ordinary × MSCHF
Case Studies Personal Aesthetics Food & Beverage Business To Business

The Ordinary × MSCHF

tiers
Eggflation, Price anchoring, Culture jamming, Cross-border consumption, The ordinary
Eureka Eureka
HotelTonight & Airbnb
Case Studies Travel and Outdoors Business To Business

HotelTonight & Airbnb

tiers
Loyalty, Platform, Consumer behavior, Data strategy, Case study, Travel tech
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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