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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
TABASCO® & Sephora
Case Studies Personal Aesthetics Food & Beverage Business To Business

TABASCO® & Sephora

tiers
Brand Extension, Collaboration Strategy, Semiotic Analysis, Consumer Culture, Beauty Industry
Eureka Eureka
OXXO & Uber Eats
Case Studies Retail and Shopping Food & Beverage Mobility and Transport Business To Business

OXXO & Uber Eats

tiers
Platform Economy, Retail Innovation, Consumer Behavior, Digital Strategy, Omnichannel
Eureka Eureka
Oreo, Disney’s Marvel
Case Studies Film & TV Entertainment Food & Beverage Business To Business

Oreo, Disney’s Marvel

tiers
Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics
Eureka Eureka
Google & Oxford University
Case Studies Learning and Teaching Technology Business To Business

Google & Oxford University

tiers
Artificial Intelligence, Higher Education, Strategic Partnerships, Educational Technology, Consumer Culture
Eureka Eureka
Amazon & Tennessee Titans
Case Studies Film & TV Entertainment Sports and Games Retail and Shopping Business To Business

Amazon & Tennessee Titans

tiers
Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study
Eureka Eureka
Uber, Lucid, Nuro
Case Studies Mobility and Transport Luxury Business To Business Technology

Uber, Lucid, Nuro

tiers
Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem
Eureka Eureka
Airbnb Rio Carnival
Case Studies Travel and Outdoors Business To Business

Airbnb Rio Carnival

tiers
Performative, Carnivalesque, Hierarchy, Semiotics, Servicescapes, Authenticity
Eureka Eureka
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Eureka Eureka
Ralph Lauren, The Council of Fashion Designers of America
Case Studies Fashion and Apparel Social Awareness Business To Business

Ralph Lauren, The Council of Fashion Designers of America

tiers
Supply Chain, Heritage, Localization, Authenticity, Partnership, Stewardship
Eureka Eureka
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Business To Business Technology Avatar

e.l.f. Beauty & Roblox

tiers
Roblox, Avatar, Servicescape, Gamification, Heterotopia, Agency
Eureka Eureka
Revolut
Case Studies Banking & Financial Services Business To Business

Revolut

tiers
Revolut, Materiality, Status, Semiotics, Luxury, Fintech
Eureka Eureka
Starbucks & MrBeast
Case Studies Food & Beverage Social Media Business To Business

Starbucks & MrBeast

tiers
Influencer, Algorithm, Parasocial, Gamification, Philanthropy, Retail
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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