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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
Vox & Patreon
Case Studies Social Media Business To Business Film & TV Entertainment

Vox & Patreon

tiers
Vox, Patreon, Platform Capitalism, Creator Economy, News
Eureka Eureka
Facebook Marketplace, eBay, & Poshmark
Case Studies Retail and Shopping Fashion and Apparel Business To Business

Facebook Marketplace, eBay, & Poshmark

tiers
Platform, Resale, Fashion, Facebook Marketplace, Digital Commerce
Eureka Eureka
Creatd, Inc.
Case Studies Luxury Travel and Outdoors Technology Business To Business

Creatd, Inc.

tiers
Luxury, Artificial Intelligence, Consumer Culture, Datafication, Travel, B2B
Eureka Eureka
Cigna
Case Studies Health & Wellbeing Art & Culture Business To Business

Cigna

tiers
Healthcare, Mental Health, Brand Semiotics, Digital Media, Magic Johnson, Nature Sounds
Eureka Eureka
Brutus and Popeye
Case Studies Travel and Outdoors Business To Business Art & Culture

Brutus and Popeye

tiers
Magazines, Tokyo, Tourism, Branding, Cultural Mediationy
Eureka Eureka
Airbnb & MOPAC
Eurekas Social Awareness Business To Business

Airbnb & MOPAC

members
Airbnb, Domestic Violence, Platform Humanitarianism, Urban Governance, Hospitality Sector
Eureka Eureka
Amazon Autos
Case Studies Mobility and Transport Retail and Shopping Business To Business

Amazon Autos

tiers
Platforms, Automotive, Consumer Behavior, Brand Strategy, Digital Capitalism
Eureka Eureka
McDonald's & BTS
Case Studies Food & Beverage Art & Culture Business To Business

McDonald's & BTS

tiers
McDonald’s, K-Pop, Fandom, Cultural Branding, Digital Media
Eureka Eureka
Apple & Issey Miyake
Case Studies Fashion and Apparel Technology Business To Business

Apple & Issey Miyake

tiers
iPhone Pocket, Apple, Issey Miyake, Wearable Technology, Consumer Culture, Bags
Eureka Eureka
Urban Outfitters & Canva
Case Studies Retail and Shopping Fashion and Apparel Business To Business

Urban Outfitters & Canva

tiers
Urban Outfitters, Holiday Campaign, Gen Z, Omnichannel, Consumer Culture
Eureka Eureka
Mattel & BMW
Case Studies Mobility and Transport Sports and Games Business To Business

Mattel & BMW

tiers
Mobility, Gaming, Hot Wheels, BMW, Platform,
Eureka Eureka
Burger King & Serasa
Case Studies Food & Beverage Business To Business

Burger King & Serasa

tiers
Burger King Brazil, Serasa, Drive-thru, Halloween, Boleto
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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