Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Fitbit: Snorlax at the Bedside

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Self-Tracking, Symbolic Consumption

Harry Potter & Swiss Beauty: Fandom, Nostalgia, and Symbolic Consumption in a Licensed Beauty Collection

tiers

Symbolic Consumption, Social Identity, Brand Semiotics, Cultural Myth, Fandom, Nostalgia

Robotic Coffee Shop

tiers

Brand Semiotics, Consumer Culture, Digital Anthropology, Servicescape Design, Platform Logic, Symbolic Consumption

Ikesaki: Nail Polish Samples

tiers

Brand Semiotics, Consumer Culture, Servicescape, Digital Anthropology, Symbolic Consumption, Retail Activation

Google Gemini & Ticketmaster

tiers

Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Consumer Ritual, Customer Experience

Mastercard and Swarovski: VR Home Decor App

tiers

Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation

Santander & Octopus Energy

tiers

Brand Semiotics, Consumer Culture, Ethical Consumption, Strategic Partnerships, Choice Architecture, Social Identity

BTS as Onboarding Ritual

tiers

Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Symbolic Consumption, Fandom

Cadbury & MCoBeauty: Eyeshadow Meets Chocolate

members

Brand Semiotics, Consumer Culture, Social Identity, Category Codes, Symbolic Consumption, Digital Anthropology

Desperados & Paolina Russo

members

Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Ritual, Consumer Culture

Mercedes-Benz & LG Uplus

members

Brand Semiotics, Symbolic Consumption, Material Culture, Digital Anthropology, Affordances, Reference Groups