Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Walmart & BTS New ARIH Brand

tiers

ARIH, Walmart, BTS, Hybridity, Tribes, Semiotics, Arirang, Noodles, Probiotics

Generative AI Frees Budget for Persistent Brand Worlds

members

Europe

Europe Reshapes the App Economy

members

Europe

Wizz Air Wifi

tiers

Wizz Air, Immfly, Gateretail, Digital Cabin, Heterotopia, Ancillary Revenue

Hotels and Offices Turn Into AI Training Grounds

members

Global

Humanoid Robotics Scales Into a Trillion-Dollar Industry

members

Global

China Dominates the Humanoid Robot Race

members

Asia Pacific

Coca-Cola & FIFA World Cup

tiers

Coca-Cola, Panini, Football, Collectibles, Ritual, Fandom, Stickers

AI Turns Work Into Content

members

North America

KitKat: The Slowest Break

tiers

Kitkat, Vending Machine Design, Experiential Branding, Servicescape Innovation, Consumer Engagement, VML, Vendin Machine, Creativity, Advertising Agency

BYD and KFC Redefine the Quick-Service Charging Experience

tiers

Co-Brandin, Electric Cars, Servicescape Design, Consumer Experience, Brand Partnerships, Electric Mobility, Quick-Service Innovation