Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.

Latest posts

Target & OpenAI

Target & OpenAI

tiers

AI Retail, Consumer Behavior, Brand Semiotics, Predictive Analytics, Data Governance

Perplexity

tiers

AI Shopping, Perplexity, PayPal, Platform Capitalism, Consumer Data

Porsche

tiers

Porsche, Labubu, Collectibles, Luxury, Digital Culture

Bottega Veneta & Jenga

Bottega Veneta & Jenga

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Luxury, Collaboration, Play, Semiotics, Consumer Culture

Shein

tiers

Platform, Consumption, Algorithms, Branding, Culture

McDonald's China and Mercedes-Benz

McDonald's China and Mercedes-Benz

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McDonald’s China, Mercedes-Benz, Cross-Brand Collaboration, Luxury, Consumer Culture

Taco Bell & Venmo

Taco Bell & Venmo

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Venmo, Taco Bell, Wearable, Fintech, Consumer Culture

Facebook Marketplace, eBay, & Poshmark

Facebook Marketplace, eBay, & Poshmark

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Platform, Resale, Fashion, Facebook Marketplace, Digital Commerce

Creatd, Inc.

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Luxury, Artificial Intelligence, Consumer Culture, Datafication, Travel, B2B

Cigna

tiers

Healthcare, Mental Health, Brand Semiotics, Digital Media, Magic Johnson, Nature Sounds

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