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Antropomedia Express: Consumer Tribes
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Business To Business

Business To Business

B2B experiences relate to consumer tribes that have their raison d'être from the professional careers they build over time. In other words, it is a lifestyle that depends on people sharing their professions, showing their successes in the company where they work, revealing their economic status, and relating their personality to the figure of successful business people.
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Adriana Chiñas Adriana Chiñas
Shimmy Technologies & others
Case Studies Fashion and Apparel Business To Business Learning and Teaching Social Awareness

Shimmy Technologies & others

tiers
Brooklyn, Bangladesh, GSV Cup Elite 200, BBC Media Action, CARE, H&M, stereotypes, self-confidence, sustainable practices, circular economy
Adriana Chiñas Adriana Chiñas
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Adriana Chiñas Adriana Chiñas
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Adriana Chiñas Adriana Chiñas
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Adriana Chiñas Adriana Chiñas
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Adriana Chiñas Adriana Chiñas
Wallpaper* & Zara
Case Studies Fashion and Apparel Sports and Games Travel and Outdoors Business To Business

Wallpaper* & Zara

tiers
United Kingdom, Japan, Bruton, Naoshima, trip guides, travel wisely, Where To Now,
Adriana Chiñas Adriana Chiñas
BIG & Vollebak
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Real Estate & Construction

BIG & Vollebak

tiers
Nova Scotia, Canada, low-carbon energy, 3D-printed concrete, architecture, Wood House, Jeddore Harbour, residential hideaway
Adriana Chiñas Adriana Chiñas
Samsara Eco & Lululemon
Case Studies Fashion and Apparel Ecology and Sustainability Business To Business Technology

Samsara Eco & Lululemon

tiers
Australia, nylon and polyester, apparel industry waste, landfills, new clothing
Adriana Chiñas Adriana Chiñas
Pangaia & Zellerfeld
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Business To Business

Pangaia & Zellerfeld

tiers
United Kingdom, materials science business, thermoplastic polyurethane, recycling, Craig Smith
Adriana Chiñas Adriana Chiñas
North Face
Case Studies Fashion and Apparel Travel and Outdoors Technology Business To Business

North Face

tiers
TNF100 Ultra Marathon, China, Shanghai, ChatGPT, Midjourney, connect with nature
Adriana Chiñas Adriana Chiñas
Ashaya
Case Studies Fashion and Apparel Ecology and Sustainability Personal Aesthetics Business To Business

Ashaya

tiers
India, Pune, recycled plastic, sunglasses and coasters, Without Brand, education of children
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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