Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.

Radio Time Machine

tiers

Generative Ai, Elderly Care, Memory Design, Brand Innovation, Cultural Analysis

Folly and the Semiotics of Biotech Wellness

tiers

Brand Positioning, Consumer Culture, Semiotic Strategy, Product Innovation, Digital Health

Krispy Kreme's Artemis II Doughnut

tiers

Scarcity Marketing, Brand Semiotics, Consumer Culture, Cultural Branding, Case Study, Digital Storytelling

Nike's Shanghai Xiaomaibu

tiers

Nike, Servicescape Design, Cultural Branding, Consumer Co-Creation, China Market

Caesars Palace & LISA

tiers

K-Pop, Las Vegas Residency, Brand Semiotics, Consumer Culture, Digital Fandom

When K-Beauty Meets K-Content

tiers

Cultural Branding, K-Beauty, Travel Retail, Consumer Culture, Gen Z Marketing

TaxAct's National Admin Night

tiers

Taxact, Admin Night, Consumer Behavior, Brand Semiotics, Digital Marketing

Scotiabank, Casa

tiers

Fintech, Consumer Loyalty, Digital Payments, Brand Strategy, Housing Finance

OEFY: Chewing Through Culture

tiers

Brand Semiotics, Consumer Culture, Digital Marketing, Mars Snacking, Hypertext Campaigns

R3 Bio and the Bioethics of Engineered Organ Sacks

tiers

Bioethics, Biocapital, Organ Engineering, Interspecies Hybridity, Biotechnology

Dunkin' & Vera Wang

tiers

Dunkin', Vera Wang, Brand Semiotics, Consumer Culture, Luxury Branding