General Motors
tiers
Biometric Surveillance, Affective Computing, Algorithmic Governance, Automotive Safety, Quantified Self, Sousveillance
Aesop & Power Station of Art Museum
tiers
Experiential Marketing, Sensory Branding, Cultural Intermediaries, Luxury Consumption, Liquid Modernity, Consumer Tribalism
e.l.f. Beauty 'Dupe That'
tiers
Corporate Social Responsibility, Ethical Consumption, Competitive Altruism, Institutional Isomorphism, Beauty Industry, Brand Activism
Unilever Brasil
tiers
Anti-racist Marketing, Institutional Ethnography, Cultural Capital, Corporate Social Responsibility, Representational justice, Consumer Identity Politics
Coty & Adidas
tiers
Sensory Marketing, Emotional Commodification, Sustainable Luxury, Brand Collaboration, Wellness Consumption, Affect Economy
ESPN
tiers
Algorithmic expertise, Sports media, Parasocial relationships, Digital embodiment, Fan engagement, Datafication
The Catholic Church
tiers
Religious semiotics, Digital evangelization, Youth engagement, Visual theology, Cultural adaptation, Sacred branding
Puy du Fou
tiers
Luxury experiential tourism, Heritage commodification, Theatrical immersion, Cultural capital, Sensory marketing, Staged authenticity
NotCo & Cramer
tiers
Algorithmic aesthetics, Sensory innovation, Computational creativity, Olfactory design, Consumer perception, Technological mediation
Yuka
tiers
Algorithmic activism, Consumer resistance, Digital intermediaries, Reformulation advocacy, Networked citizenship, Brand accountability
Moo Deng
tiers
Digital Anthropomorphism, Public Health Semiotics, Brand Ritualization, Parasocial Relationships, Children's Health Education, Animal Celebrity Endorsement
ORKOS
tiers
Defensive consumption, Luxury security innovation, Watch theft prevention, Horological protection, Material authentication, Risk management accessories