Case Studies

Oreo, Disney’s Marvel

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Case Study, Cultural Branding, Co-Branding, Hypertext Marketing, Consumer Culture, Brand Semiotics

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Artificial Intelligence, Higher Education, Strategic Partnerships, Educational Technology, Consumer Culture

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Intellectual Property, Festival Marketing, Anime Culture, Soft Power, Brand Experience

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Oral Care, Microbiome, Brand Positioning, Consumer Culture, Health Innovation

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Electronic Arts, Open Acces, The Sims, Marketing, Special Collection, Consumption

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Algorithmic Commerce, Sensor Fusion, Liminal Spaces, Behavioral Economics, Stadium Operations, Case Study

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Automation, Infrastructure, Rentiership, Surveillance, Intermediation, Ecosystem

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Electrochromic, Commodification, Prosthetic, Algorithm, Semiotics, Fluidity

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STEM, Equity, Education, Cognition, Materiality, Inclusion

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Performative, Carnivalesque, Hierarchy, Semiotics, Servicescapes, Authenticity

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Artificial Intelligence, Machine Learning, Curatorial Strategy, Algorithmic Culture, Modernism, Authenticity

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Digital Wellbeing, Domestication, Agency, Mediation, Parenting, Materiality