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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Ezwitti
Case Studies Social Awareness Food & Beverage

Ezwitti

tiers
Solidarity, Reciprocity, Marrakech, Gastronomy, Altruism, Hybridity
Adriana Chiñas Adriana Chiñas
Philippine Airlines
Case Studies Mobility and Transport Film & TV Entertainment

Philippine Airlines

tiers
Ethnography, Narrative, Ritual, Compliance, Hybridity, Parody
Adriana Chiñas Adriana Chiñas
Block
Case Studies Banking & Financial Services Retail and Shopping

Block

tiers
Platformization, Inclusion, Surveillance, Liquidity, Ecosystem, Behavioral
Adriana Chiñas Adriana Chiñas
Bring My Pinterest to Life
Case Studies Film & TV Entertainment Social Media

Bring My Pinterest to Life

tiers
Shopification, Remediation, Mimesis, Convergence, Curation, Domestication
Adriana Chiñas Adriana Chiñas
Dior
Case Studies Luxury Fashion and Apparel Food & Beverage

Dior

tiers
Bio-Cultural, Heterotopia, Servicescape, Hybridity, Immersion, Restorative
Adriana Chiñas Adriana Chiñas
Shake Shack
Case Studies Food & Beverage Health & Wellbeing

Shake Shack

tiers
Regulatory, Fit, Semiotics, Whole30, Compliance, Wellness
Adriana Chiñas Adriana Chiñas
Kalshi
Case Studies Banking & Financial Services Retail and Shopping

Kalshi

tiers
Derivatives, Speculation, Collectibles, Gamification
Adriana Chiñas Adriana Chiñas
BE REALE
Case Studies Art & Culture Technology

BE REALE

tiers
Authenticity, Phenomenology, Remediation, Friction, Haptic, Attention
Adriana Chiñas Adriana Chiñas
Arçelik
Case Studies Technology Food & Beverage

Arçelik

tiers
Automation, Authenticity, Hybridity, Materiality, Hospitality, Syncretism
Adriana Chiñas Adriana Chiñas
DoorDash & ChatGPT
Case Studies Food & Beverage Technology Retail and Shopping Business To Business

DoorDash & ChatGPT

tiers
Generative Ai, Api Economy, Shoppable Media, Doordash, Aldi, Consumer Behavior
Adriana Chiñas Adriana Chiñas
Ralph Lauren, The Council of Fashion Designers of America
Case Studies Fashion and Apparel Social Awareness Business To Business

Ralph Lauren, The Council of Fashion Designers of America

tiers
Supply Chain, Heritage, Localization, Authenticity, Partnership, Stewardship
Adriana Chiñas Adriana Chiñas
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Business To Business Technology Avatar

e.l.f. Beauty & Roblox

tiers
Roblox, Avatar, Servicescape, Gamification, Heterotopia, Agency
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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