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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Chipotle Chip-or-Treat
Case Studies Food & Beverage Retail and Shopping

Chipotle Chip-or-Treat

tiers
Halloween, Loyalty, Gamification, Value perception, Fast-casual
Eureka Eureka
MoneyGram
Case Studies Banking & Financial Services Technology

MoneyGram

tiers
Usdc, Stellar, Crossmint, Moneygram, Colombia
Eureka Eureka
Stella McCartney Come Together Collection
Case Studies Fashion and Apparel Luxury

Stella McCartney Come Together Collection

tiers
Luxury, Sustainability, Semiotics, Material innovation, Stella Mccartney, Plant-Based
Eureka Eureka
Netflix Famous Last Words
Case Studies Film & TV Entertainment Social Awareness

Netflix Famous Last Words

tiers
Legacy, Parasociality, Temporality, Datafication, Streaming
Eureka Eureka
Deep Robotics
Case Studies Technology Learning and Teaching

Deep Robotics

tiers
Humanoid robotics, Industrial design, Sensor fusion, Risk management, Brand semiotics
Eureka Eureka
L’Oréal Groupe
Case Studies Personal Aesthetics Health & Wellbeing

L’Oréal Groupe

tiers
Beauty, Circular economy, Art therapy, Brand strategy, Social impact
Eureka Eureka
Garanti BBVA
Case Studies Learning and Teaching Banking & Financial Services

Garanti BBVA

tiers
Financial literacy, Service design, Consumer behavior, Digital culture, Brand semiotics
Eureka Eureka
Marriott Bonvoy
Case Studies Travel and Outdoors

Marriott Bonvoy

tiers
Outdoors, Loyalty, Platformization, Servicescapes, Cultural strategy
Eureka Eureka
Walmart & Comic Con
Case Studies Retail and Shopping Art & Culture

Walmart & Comic Con

tiers
Walmart, Shortboxed, Collectibles, Servicescapes, Phygital
Eureka Eureka
TikTok & Southbank Centre
Case Studies Art & Culture Social Media

TikTok & Southbank Centre

tiers
Classical music, Tiktok, Creator economy, Digital culture, Brand partnership
Eureka Eureka
ICONIQ Impact
Case Studies Social Awareness Health & Wellbeing

ICONIQ Impact

tiers
Women’s health, Collaborative philanthropy, Systems change, Digital health, Policy reform
Eureka Eureka
Chevrolet Tracker Caramelo
Case Studies Mobility and Transport Business To Business

Chevrolet Tracker Caramelo

tiers
Chevrolet, Tracker Caramelo, Algorithmic co-creation, Social impact, Brand semiotics, Pets
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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