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Antropomedia Express: Consumer Tribes
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Case Studies

Case Studies

We search and collect from trend databases, advertising awards, and marketing magazines the best-applied ideas that can inspire creative campaigns, innovation, cool hunting, or experiences that bring value to consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Personal Aesthetics Fashion and Apparel Sports and Games Luxury Banking & Financial Services Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
Duolingo Video Call
Case Studies Learning and Teaching Technology

Duolingo Video Call

tiers
Conversational AI, Language Learning, Digital Anthropomorphism, Cultural Mediation, Adaptive Technology, Educational Innovation
Eureka Eureka
Sour Patch Kids
Case Studies Learning and Teaching Technology

Sour Patch Kids

tiers
Consumer Culture, Brand Semiotics, Digital Anthropology, Generational Marketing, Linguistic Branding, Cultural Translation
Eureka Eureka
Dapur Digital
Case Studies Social Awareness Learning and Teaching

Dapur Digital

tiers
Digital Entrepreneurship, Community Empowerment, Social Innovation, Platform Economy, Urban Development, Women Entrepreneurship
Eureka Eureka
Home Kitchen
Case Studies Food & Beverage Learning and Teaching Social Awareness

Home Kitchen

tiers
Social Enterprise, Inclusive Employment, Identity Reconstruction, Organizational Anthropology, Community Integration, Professional Development
Eureka Eureka
Good Things
Case Studies Social Awareness Technology Learning and Teaching

Good Things

tiers
Digital Literacy, Algorithmic Inclusion, Community Partnership, Migrant Communities, Technology Access, Social Innovation
Eureka Eureka
Reframe
Case Studies Learning and Teaching Technology

Reframe

tiers
Algorithmic Bias, Digital Inclusion, Corporate Diversity, AI Governance, Computational Justice, Diversity Technology
Eureka Eureka
Samsung & Kohler
Case Studies Technology Business To Business

Samsung & Kohler

tiers
Smart Home Integration, Water Consumption Monitoring, Cross-brand Partnerships, Digital Domesticity, Consumer Behavior Modification, IoT Ecosystems
Eureka Eureka
Telekom Malaysia
Case Studies Technology Art & Culture

Telekom Malaysia

tiers
Cultural Algorithm, Technological Mediation, Digital Anthropology, Sonic Ethnography, Virtual Community, Computational Creativity
Eureka Eureka
The Hershey Company
Case Studies Food & Beverage Sports and Games Health & Wellbeing

The Hershey Company

tiers
Brand Extension, Category Hybridization, Symbolic Consumption, Sensory Marketing, Cultural Transformation, Consumer Identity
Eureka Eureka
Jell-O
Case Studies Food & Beverage Art & Culture

Jell-O

tiers
Material Semiotics, Brand Extension, Sensory Marketing, Consumer Culture, Product Diversification, Experiential Consumption
Eureka Eureka
Veolia
Case Studies Food & Beverage Ecology and Sustainability

Veolia

tiers
Waste Transformation, Corporate Partnerships, Healthcare Environments, Circular Business Models, Social Prescribing, Material Repurposing
Eureka Eureka
Wise Wheat
Case Studies Food & Beverage Ecology and Sustainability

Wise Wheat

tiers
Biofortification, Nutritional Semiotics, Functional Foods, Cultural Continuity, Consumer Wellness, Food Innovation
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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