Walmart: Wearing the Rotisserie Chicken Fandom
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Material Culture, Reference Groups, Digital Anthropology, Campaigns
Ticketmaster: Building the Fan’s Cultural Map
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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Algorithmic Consumption, Platform Logics
Hohem Eyepic: Filming From the Body
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Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Affordances, Market Entry, Cameras
Dyson CameraJet: Engineering Better Brushing Habits
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Symbolic Consumption, Brand Semiotics, Datafication, Processing Fluency, Social Identity, Consumer Culture
XPeng's Second-Generation VLA and the Cultural Reframing of the Autonomous Car
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Autonomous Driving, Brand Semiotics, Consumer Culture, Digital Anthropology, Category Innovation, Human-Machine Mediation
Aurōm and the Alchemy of Mindful Consumption: Repositioning the Hotel Café as Ritual
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Brand Semiotics, Symbolic Consumption, Ritual, Social Identity, Luxury Positioning, Consumer Culture
PUCPR, the Humanitas Code, and the Politics of Thinking with Machines
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Brand Semiotics, Social Identity, Consumer Culture, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption
Roland FP-40: When the Instrument Becomes a Connected Learning Companion
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Brand Semiotics, Platform Affordances, Consumer Culture, Digital Anthropology, Datafication, Identity Projects
The Standby Release Valve: How United Turned a Waiting Room into an Agentive Ritual
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Consumer Culture, Brand Semiotics, Digital Anthropology, Service Design, Symbolic Consumption, Consumer Agency
Shopping at the Speed of Intent: Shipt and the Cultural Logic of Agentic Commerce
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Agentic Commerce, Consumer Experience, Brand Semiotics, Digital Anthropology, Algorithmic Mediation, Symbolic Consumption
Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking
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Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry
Froggy's World: How a Weather Mascot Turns Utility Into Belonging
tiers
Brand Semiotics, Symbolic Consumption, Digital Anthropology, Consumer Needs, Platform Affordances, Brand Ritual