Art & Culture

Art & Culture comprehends the experiences that allude to the tribes that build their identity from their connection with artistic backgrounds. It is a lifestyle that likes to visit museums, walk through historical centers, appreciate the typical architecture of a place, value art exhibitions from its locality and history, and enjoy cultural goods such as music, digital arts, painting, literature, and dance.

Latest posts

Mood Sketchers

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Consumer Tribe: Mood Sketchers

Daft Punk & Fortnite

Daft Punk & Fortnite

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Daft Punk, Fortnite, Remix culture, Avatar economy, Digital culture

T-Mobile Puerto Rico

T-Mobile Puerto Rico

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T-Mobile Puerto Rico, Bad Bunny, Edalou Paris, NFC, Brand semiotics

Lufthansa's Fashion Challenge

Lufthansa's Fashion Challenge

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Lufthansa, Fashion Challenge, Cultural Capital, Prosumer, Semiotics

Guerlain

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Semiotics, Scarcity, Craft, Globalization, Parfum, Qixi Festival

Elegoo

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ELEGoo, Nexprint, Creator Fund, 3D Printing, Platform Strategy

CASETiFY

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Casetify, Mauritshuis, Vermeer, Wearable tech, Brand semiotics

Rocco Forte Hotels

Rocco Forte Hotels

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Luxury, Hospitality, Servicescape, Consumer experience, Brand strategy

Webtoon

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WEBTOON, Vertical Video, Anime-Style, Adaptation, Engagement

The Era of Uglies Has Arrived

The Era of Uglies Has Arrived

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Taobao, Ugly aesthetics, Meme culture, Prosumption, Brand semiotics, Memes

Hermès

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Hermès, Mystery at the grooms, Servicescape, Participation, Brand narrative

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