Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

Denny’s: Pancake-Inspired Sneakers Return for a Second Drop

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community

Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week

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Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics

Vogue World: Humanoid Robots Walk the Milan Runway

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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Uncanny Valley, Case Study, Milan

LeMieux: Members Can Resell Discontinued Collections Through ReRide

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Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology

Coach & Kate Spade: Letting AI Take You to Checkout

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Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Ritual, Persuasion, Google

GQ: Local Flavors in a T-Shirt

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Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture

Kleenex: A Make-Up Pit Stop for Fashion Week

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Digital Anthropology, Case Study

Burger King: What Happens When Nuggets Get a Fashion Drop?

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Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing

Chanel: The Café Inside a Fragrance

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Brand Semiotics, Consumer Culture, Digital Anthropology, Ritual, Social Identity, Luxury Branding

Old Navy Beauty Co.: Turning Mall Memories into Fragrance

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Brand Semiotics, Consumer Culture, Nostalgia Marketing, Social Identity, Symbolic Consumption, Category Pivot

Walmart: Wearing the Rotisserie Chicken Fandom

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Symbolic Consumption, Brand Semiotics, Social Identity, Material Culture, Reference Groups, Digital Anthropology, Campaigns

Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking

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Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry