Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

CaaS: Virtual Fitting Rooms Help Mexican Fashion Brands Reduce Returns

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Virtual Fitting, Imagination Gap, Datafication, Consumer Identity, Digital Anthropology, Case Study

McCafé: A Vegan Leather Handbag Inspired by Its Disposable Drink Trays

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Brand Semiotics, Symbolic Consumption, Digital Anthropology, Economy Premium, Consumer Creativity, Case Study, Vegan

Crocs: Its First Experiential Retail Concept Opens in China

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Brand Semiotics, Servicescape Design, Identity Projects, Co-Creation, Digital Anthropology, Consumer Culture

GlassesUSA x BonBonWhims: Y2K Eyewear with Interchangeable Charms

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Brand Semiotics, Nostalgia Marketing, Extended Self, Co-Creation, Consumer Culture, Case Study

Rembrandt House Museum: Tattoo Artists Recreate Rembrandt’s Drawings

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Brand Semiotics, Consumer Essentialism, Material Culture, Ritual, Art Infusion, Case Study

meCore: Visual Vibes Transformed Into Shoppable Fashion

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Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI

Uncharted Supply: A Dog Collar as a First Aid Kit

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Brand Semiotics, Consumer Culture, Social Identity, Pet Humanization, Preparedness Culture, Case Study, Dogs. First Aid, Safety

PUMA: Fictional Football Club Jersey

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Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study

KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles

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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study

ChatGPT: AI-Generated Fashion Previews From Personal Photos

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Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture

PhotoTat: Tattoo Ink That Appears Under UV Light

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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study

Denny’s: Pancake-Inspired Sneakers Return for a Second Drop

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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community