Old Navy Beauty Co.: Turning Mall Memories into Fragrance
tiers
Brand Semiotics, Consumer Culture, Nostalgia Marketing, Social Identity, Symbolic Consumption, Category Pivot
Walmart: Wearing the Rotisserie Chicken Fandom
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Material Culture, Reference Groups, Digital Anthropology, Campaigns
Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking
tiers
Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry
Tamagotchi Rings and the Wearable Intimacy of Digital Care
tiers
Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology
Ming: Luxury Watch
tiers
Symbolic Consumption, Brand Semiotics, Social Identity, Scarcity, Connoisseurship, Consumer Culture
Mastercard and Swarovski: VR Home Decor App
tiers
Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation
Desperados & Paolina Russo
members
Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Ritual, Consumer Culture
Honda & Syunsoku
members
Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships
noRecognition: AI-Generated Apparel
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy
Louis Vuitton & Porsche 911s
tiers
Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture
Ar Something: Digital Passport For Clothing
members
Circular Economy, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Traceability, Social Identity
Vivienne Westwood House Beijing
tiers
Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry