Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

Alpinestars Wears the Crash: Airbags, Datafied Bodies, and the Cultural Grammar of Risk in Downhill Mountain Biking

tiers

Brand Semiotics, Social Identity, Consumer Culture, Datafication, Technological Mediation, Market Entry

Tamagotchi Rings and the Wearable Intimacy of Digital Care

tiers

Symbolic Consumption, Brand Semiotics, Extended Self, Digital Anthropology, Social Identity, Wearable Technology

Ming: Luxury Watch

tiers

Symbolic Consumption, Brand Semiotics, Social Identity, Scarcity, Connoisseurship, Consumer Culture

Mastercard and Swarovski: VR Home Decor App

tiers

Consumer Culture, Brand Semiotics, Immersive Retail, Symbolic Consumption, Digital Anthropology, Payment Innovation

Desperados & Paolina Russo

members

Brand Semiotics, Symbolic Consumption, Social Identity, Material Culture, Ritual, Consumer Culture

Honda & Syunsoku

members

Brand Semiotics, Symbolic Consumption, Reference Groups, Identity Projects, Material Culture, Strategic Partnerships

noRecognition: AI-Generated Apparel

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Surveillance, Privacy

Louis Vuitton & Porsche 911s

tiers

Brand Semiotics, Symbolic Consumption, Cultural Capital, Brand Heritage, Reference Groups, Consumer Culture

Ar Something: Digital Passport For Clothing

members

Circular Economy, Brand Semiotics, Symbolic Consumption, Digital Anthropology, Traceability, Social Identity

Vivienne Westwood House Beijing

tiers

Luxury Culture, Brand Semiotics, Symbolic Consumption, Ritual, Reference Groups, Market Entry

Bremont's Supernova Hawking

tiers

Brand Semiotics, Symbolic Consumption, Essentialism, Social Identity, Luxury Consumption, Case Study

Coach: The Handbag as Narrative Object

tiers

Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Co-Creation, Luxury Branding