Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

DressX and Amazon

tiers

Virtual Fashion, Platform Strategy, Consumer Culture, Digital Identity, Brand Semiotics, Virtual Clothing, Online Store, Virtual Fashion, Market

Louis Vuitton's Plant-Based Fur

tiers

Louis Vuitton, Plant-Based Fur, Luxury Semiotics, Sustainability, Biofluff, Nature

Pacsun's PS Vintage

tiers

Resale Strategy, Consumer Tribes, Servicescape Design, Youth Culture, Brand Identity, Case Study

胸针很忙 (Taobao): Peeled banana charms

tiers

Kidult Aesthetics, Symbolic Consumption, Chinese Gen Z, Brand Semiotics, Digital Culture

Holographic Spectacle and the Semiotic Reinvention of Footwear Retail

tiers

Experiential Retail, Holographic Technology, Brand Storytelling, Servicescape Design, Consumer Engagement, Manhattan

Chupa Chups and CLC

tiers

Brand Semiotics, Collaborative Fashion, Consumer Culture, Licensing Strategy, Symbolic Consumption

Nike's Shanghai Xiaomaibu

tiers

Nike, Servicescape Design, Cultural Branding, Consumer Co-Creation, China Market

Dunkin' & Vera Wang

tiers

Dunkin', Vera Wang, Brand Semiotics, Consumer Culture, Luxury Branding

Coach & Penguin Random House

tiers

Brand Semiotics, Consumer Culture, Storytelling, Luxury Branding, Digital Anthropology

John Lewis

public

AI Commerce, Brand Strategy, Social Commerce, Digital Retail, Platform Economy

Urban Outfitters, Vans

tiers

Experiential Retail, Tribal Marketing, Consumer Tribes, Brand Partnerships, Servicescape Design

JAH JAH, Adidas

public

Cultural Branding, Tribal Marketing, Brand Collaboration, Consumer Culture, Sneaker Industry