meCore: Visual Vibes Transformed Into Shoppable Fashion
tiers
Brand Semiotics, Algorithmic Classification, Aesthetic Identity, Digital Anthropology, Consumer Culture, Case Study, AI
Uncharted Supply: A Dog Collar as a First Aid Kit
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Brand Semiotics, Consumer Culture, Social Identity, Pet Humanization, Preparedness Culture, Case Study, Dogs. First Aid, Safety
PUMA: Fictional Football Club Jersey
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Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles
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Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study
ChatGPT: AI-Generated Fashion Previews From Personal Photos
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Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture
PhotoTat: Tattoo Ink That Appears Under UV Light
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Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study
Denny’s: Pancake-Inspired Sneakers Return for a Second Drop
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Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community
Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week
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Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics
Vogue World: Humanoid Robots Walk the Milan Runway
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Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Uncanny Valley, Case Study, Milan
LeMieux: Members Can Resell Discontinued Collections Through ReRide
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Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology
Coach & Kate Spade: Letting AI Take You to Checkout
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Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Ritual, Persuasion, Google
GQ: Local Flavors in a T-Shirt
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Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture