PUMA: Fictional Football Club Jersey
tiers
Brand Semiotics, Consumer Myth, Social Identity, Fan Culture, Licensing Strategy, Case Study
KFC Netherlands: A Designer-Inspired Handbag Filled With Pickles
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Digital Anthropology, Luxury Codes, Case Study
ChatGPT: AI-Generated Fashion Previews From Personal Photos
tiers
Virtual Try-On, Brand Semiotics, Algorithm Aversion, Digital Anthropology, Datafication, Consumer Culture
PhotoTat: Tattoo Ink That Appears Under UV Light
tiers
Brand Semiotics, Social Identity, Impression Management, Extended Self, Philosophy of Technology, Case Study
Denny’s: Pancake-Inspired Sneakers Return for a Second Drop
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Scarcity, Consumer Community
Lidl: A Croissant-Shaped Neck Pillow Arrives at Paris Fashion Week
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Economy Premium, Digital Anthropology, Platform Logics
Vogue World: Humanoid Robots Walk the Milan Runway
tiers
Brand Semiotics, Consumer Culture, Social Identity, Digital Anthropology, Uncanny Valley, Case Study, Milan
LeMieux: Members Can Resell Discontinued Collections Through ReRide
tiers
Symbolic Consumption, Brand Community, Circular Economy, Resale Platforms, Consumer Identity, Digital Anthropology
Coach & Kate Spade: Letting AI Take You to Checkout
tiers
Consumer Culture, Brand Semiotics, Algorithmic Visibility, Digital Anthropology, Ritual, Persuasion, Google
GQ: Local Flavors in a T-Shirt
tiers
Brand Semiotics, Symbolic Consumption, Sensory Marketing, Social Identity, Digital Anthropology, Consumer Culture
Kleenex: A Make-Up Pit Stop for Fashion Week
tiers
Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Branding, Digital Anthropology, Case Study
Burger King: What Happens When Nuggets Get a Fashion Drop?
tiers
Brand Semiotics, Symbolic Consumption, Need For Uniqueness, Social Identity, Digital Anthropology, Scarcity Marketing