Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

New Era: The Stitched Cap

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Sashiko, Newera, Craftsmanship, Authenticity, Collaboration, Heritage, Seniors

12 Shades, 24-Hour Sellout

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Global

2M Units Driven by Collaboration

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Europe

National University of Singapore, University of Arizona and Tsinghua University

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Researches, Wereable Systems, Clothing, Blood Pressure, Nature Electronics, Consumer Culture

Trash Of Fame (TOF)

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Artactivism, Sustainability, Brandsemiotics, Circulareconomy, Ghana, Waste, Clothes, Handbag

DressX and Amazon

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Virtual Fashion, Platform Strategy, Consumer Culture, Digital Identity, Brand Semiotics, Virtual Clothing, Online Store, Virtual Fashion, Market

Louis Vuitton's Plant-Based Fur

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Louis Vuitton, Plant-Based Fur, Luxury Semiotics, Sustainability, Biofluff, Nature

Pacsun's PS Vintage

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Resale Strategy, Consumer Tribes, Servicescape Design, Youth Culture, Brand Identity, Case Study

胸针很忙 (Taobao): Peeled banana charms

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Kidult Aesthetics, Symbolic Consumption, Chinese Gen Z, Brand Semiotics, Digital Culture

Holographic Spectacle and the Semiotic Reinvention of Footwear Retail

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Experiential Retail, Holographic Technology, Brand Storytelling, Servicescape Design, Consumer Engagement, Manhattan

Chupa Chups and CLC

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Brand Semiotics, Collaborative Fashion, Consumer Culture, Licensing Strategy, Symbolic Consumption