Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.

Clove and Land O'Lakes

tiers

Semiotics, Collaboration, Scarcity, Identity, Memetics

DRESSX

members

Digital Fashion, Metaverse, Brand Strategy, Consumer Culture, Platform Economy

Everbloom

tiers

Material Innovation, Digital Anthropology, Consumer Culture, Artificial Intelligence, Sustainability

Burberry on Wheels

tiers

Luxury, Semiotics, China, Brand Experience, Urban, Taxis, Urban Space

Aperol

tiers

Aperol, Brand Extension, Sustainability, Digital Culture, Consumer Behavior, Spritzwear Gloves

Ricola

tiers

Wellness, Brand Semiotics, Consumer Culture, Digital Anthropology, Ricola

Perrier-Jouët

tiers

Aesthetics, Digital Anthropology, Brand Experience, Multispecies, Luxury

T.J. Maxx

tiers

Experiential Retail, Consumer Tribes, Servicescape, Shopping Rituals, Brand Loyalty

Hip Festies

tiers

Consumer Tribe: Hip Festies

Finisterre

members

Circularity, Wool, Sustainability, Brand Culture, Consumer Tribes

Panam

tiers

Panam, K-Pop, Mexicanidad, Youth Culture, Brand Semiotics