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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Ralph Lauren, The Council of Fashion Designers of America
Case Studies Fashion and Apparel Social Awareness Business To Business

Ralph Lauren, The Council of Fashion Designers of America

tiers
Supply Chain, Heritage, Localization, Authenticity, Partnership, Stewardship
Adriana Chiñas Adriana Chiñas
Pacsun
Case Studies Retail and Shopping Social Media Fashion and Apparel Technology

Pacsun

tiers
Prosumption, Symbolic Capital, Neo-Tribalism, Gamification, Retail, Platformization
Adriana Chiñas Adriana Chiñas
Istanbul Apparel Exporters’ Association
Eurekas Ecology and Sustainability Fashion and Apparel

Istanbul Apparel Exporters’ Association

members
IHKIB, Twin Program, European Union, Supply Chain, Apparel, Carbon Tracking
Adriana Chiñas Adriana Chiñas
Adidas
Case Studies Fashion and Apparel Retail and Shopping

Adidas

tiers
Pets, Lunar New Year, Chinese Style, Sports, Pet Capsule
Adriana Chiñas Adriana Chiñas
Clove and Land O'Lakes
Case Studies Fashion and Apparel Food & Beverage Business To Business

Clove and Land O'Lakes

tiers
Semiotics, Collaboration, Scarcity, Identity, Memetics
Adriana Chiñas Adriana Chiñas
DRESSX
Eurekas Technology Sports and Games Fashion and Apparel

DRESSX

members
Digital Fashion, Metaverse, Brand Strategy, Consumer Culture, Platform Economy
Adriana Chiñas Adriana Chiñas
Everbloom
Case Studies Fashion and Apparel Luxury Personal Aesthetics

Everbloom

tiers
Material Innovation, Digital Anthropology, Consumer Culture, Artificial Intelligence, Sustainability
Adriana Chiñas Adriana Chiñas
Burberry on Wheels
Case Studies Luxury Personal Aesthetics Mobility and Transport Fashion and Apparel

Burberry on Wheels

tiers
Luxury, Semiotics, China, Brand Experience, Urban, Taxis, Urban Space
Adriana Chiñas Adriana Chiñas
Aperol
Case Studies Fashion and Apparel Food & Beverage

Aperol

tiers
Aperol, Brand Extension, Sustainability, Digital Culture, Consumer Behavior, Spritzwear Gloves
Adriana Chiñas Adriana Chiñas
Ricola
Case Studies Fashion and Apparel Retail and Shopping

Ricola

tiers
Wellness, Brand Semiotics, Consumer Culture, Digital Anthropology, Ricola
Adriana Chiñas Adriana Chiñas
Perrier-Jouët
Case Studies Art & Culture Luxury Fashion and Apparel

Perrier-Jouët

tiers
Aesthetics, Digital Anthropology, Brand Experience, Multispecies, Luxury
Adriana Chiñas Adriana Chiñas
T.J. Maxx
Case Studies Retail and Shopping Fashion and Apparel

T.J. Maxx

tiers
Experiential Retail, Consumer Tribes, Servicescape, Shopping Rituals, Brand Loyalty
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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