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Antropomedia Express: Consumer Tribes
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Fashion and Apparel

Fashion and Apparel

Experiences related to fashion, clothing, and wearables are essential to building our social display—the existence and sense of belonging that certain tribes experience is, in fact, entirely associated with fashion.
Sekkisei & OOu
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Art & Culture

Sekkisei & OOu

tiers
Japan, Buaisou, Kamiita Town, Ginza, Maison Kosé, skincare, artisan dyers, Save the Blue campaign
Eureka Eureka
Freitag
Case Studies Fashion and Apparel Ecology and Sustainability Technology Personal Aesthetics

Freitag

tiers
Switzerland, recyclable backpack, market research, nylon, waterproof fabric, Jeffrey Siu, sustainable
Eureka Eureka
AntChain & Nike
Case Studies Fashion and Apparel Business To Business Technology Personal Aesthetics

AntChain & Nike

tiers
China, NFC, traceability system, information, consumer rights, cybersecurity
Eureka Eureka
PUMA
Case Studies Fashion and Apparel Social Awareness Learning and Teaching Film & TV Entertainment

PUMA

tiers
Germany, podcast, sustainability, sustainable practices, human rights, responsible sourcing, chemical safety, different nations, non-governmental organizations
Eureka Eureka
Shimmy Technologies & others
Case Studies Fashion and Apparel Business To Business Learning and Teaching Social Awareness

Shimmy Technologies & others

tiers
Brooklyn, Bangladesh, GSV Cup Elite 200, BBC Media Action, CARE, H&M, stereotypes, self-confidence, sustainable practices, circular economy
Eureka Eureka
Nike Virtual Studios & EA Sports
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Sports and Games

Nike Virtual Studios & EA Sports

tiers
virtual sports, gaming, .SWOOSH, self-expression, creativity, quality, innovation, originality
Eureka Eureka
Armedangels
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Armedangels

tiers
Germany, marketing campaign, sustainable products, anti-greenwashing movement, conscientious buying, excessive consumerism
Eureka Eureka
Authentic Brands Group & Global Citizen
Case Studies Fashion and Apparel Social Awareness Ecology and Sustainability Learning and Teaching

Authentic Brands Group & Global Citizen

tiers
United States, social problems, extreme poverty, donations, Reebok. Aéropostale, Nautica, Take Action campaign
Eureka Eureka
Government of France
Case Studies Fashion and Apparel Personal Aesthetics Ecology and Sustainability Business To Business

Government of France

tiers
Secretary of State for Ecology of France, cash incentives, footwear and apparel, clothing and shoes, anti-waste law, circular economy
Eureka Eureka
Nike & Fortnite
Case Studies Fashion and Apparel Business To Business Personal Aesthetics Retail and Shopping

Nike & Fortnite

tiers
North America, Airphoria, Air Max, Swoosh logo, Fortnite Item Shop, clothing
Eureka Eureka
Wallpaper* & Zara
Case Studies Fashion and Apparel Sports and Games Travel and Outdoors Business To Business

Wallpaper* & Zara

tiers
United Kingdom, Japan, Bruton, Naoshima, trip guides, travel wisely, Where To Now,
Eureka Eureka
BIG & Vollebak
Case Studies Fashion and Apparel Business To Business Ecology and Sustainability Real Estate & Construction

BIG & Vollebak

tiers
Nova Scotia, Canada, low-carbon energy, 3D-printed concrete, architecture, Wood House, Jeddore Harbour, residential hideaway
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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